{"id":161236,"date":"2022-05-09T17:31:33","date_gmt":"2022-05-10T00:31:33","guid":{"rendered":"https:\/\/barrazacarlos.com\/como-publicar-noticias-en-redes-sociales\/"},"modified":"2022-09-28T09:42:18","modified_gmt":"2022-09-28T16:42:18","slug":"como-publicar-noticias-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/como-publicar-noticias-en-redes-sociales\/","title":{"rendered":"C\u00f3mo publicar noticias en redes sociales correctamente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"161236\" class=\"elementor elementor-161236 elementor-161170\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79ff4a54 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"79ff4a54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-662d5405\" data-id=\"662d5405\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25ce437c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25ce437c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6be926dc\" data-id=\"6be926dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7685f6e1 elementor-widget elementor-widget-heading\" data-id=\"7685f6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo publicar noticias en redes sociales correctamente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b23b294 elementor-widget elementor-widget-text-editor\" data-id=\"4b23b294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los portales de <a href=\"https:\/\/www.ecijanoticias.com\/\" target=\"_blank\" rel=\"noopener\">noticias<\/a> est\u00e1n viendo un gran cambio en la forma en que la audiencia consume la informaci\u00f3n.<\/p><p>Los medios de comunicaci\u00f3n impresos han visto disminuir sus ventas, y las organizaciones tienen que hacer frente al cambio que han supuesto las redes sociales.<\/p><p>Por lo tanto, es muy importante estar en el juego y permanecer en la cima de las preferencias sobre c\u00f3mo la audiencia prefiere consumir las noticias.<\/p><p>Siga leyendo para conocer algunos consejos sobre c\u00f3mo difundir noticias en redes sociales, de la manera correcta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2953f1a1\" data-id=\"2953f1a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3886873e elementor-widget elementor-widget-image\" data-id=\"3886873e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Como-publicar-noticias-en-redes-sociales-correctamente.jpg\" class=\"attachment-full size-full wp-image-161211\" alt=\"C\u00f3mo publicar correctamente las noticias en los medios sociales\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Como-publicar-noticias-en-redes-sociales-correctamente.jpg 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Como-publicar-noticias-en-redes-sociales-correctamente-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Como-publicar-noticias-en-redes-sociales-correctamente-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Como-publicar-noticias-en-redes-sociales-correctamente-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e498c0 elementor-widget elementor-widget-heading\" data-id=\"66e498c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292b34a2 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"292b34a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mayo 9, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/redes-sociales\/\" class=\"elementor-post-info__terms-list-item\">Redes Sociales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b125160 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"3b125160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Cambiar a English\" title=\"Cambiar a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Cambiar a Espa\u00f1ol\" title=\"Cambiar a Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Deutsch\" title=\"Cambiar a Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Italiano\" title=\"Cambiar a Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Portugu\u00eas\" 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33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1a410662\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0513b7 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"7c0513b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M104 224H24c-13.255 0-24 10.745-24 24v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V248c0-13.255-10.745-24-24-24zM64 472c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zM384 81.452c0 42.416-25.97 66.208-33.277 94.548h101.723c33.397 0 59.397 27.746 59.553 58.098.084 17.938-7.546 37.249-19.439 49.197l-.11.11c9.836 23.337 8.237 56.037-9.308 79.469 8.681 25.895-.069 57.704-16.382 74.757 4.298 17.598 2.244 32.575-6.148 44.632C440.202 511.587 389.616 512 346.839 512l-2.845-.001c-48.287-.017-87.806-17.598-119.56-31.725-15.957-7.099-36.821-15.887-52.651-16.178-6.54-.12-11.783-5.457-11.783-11.998v-213.77c0-3.2 1.282-6.271 3.558-8.521 39.614-39.144 56.648-80.587 89.117-113.111 14.804-14.832 20.188-37.236 25.393-58.902C282.515 39.293 291.817 0 312 0c24 0 72 8 72 81.452z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573db293 elementor-widget elementor-widget-heading\" data-id=\"573db293\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se acabaron los d\u00edas en que s\u00f3lo se publicaba el art\u00edculo en las redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6b797c elementor-widget elementor-widget-text-editor\" data-id=\"6d6b797c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las grandes plataformas de medios sociales pueden considerarse empresas maduras, como Facebook y Twitter. <\/p><p>En a\u00f1os atr\u00e1s, a los pioneros les resultaba muy f\u00e1cil publicar el enlace del art\u00edculo en el feed, y este ten\u00eda un gran alcance.<\/p><p>Para los portales de noticias era la forma m\u00e1s f\u00e1cil de ampliar el alcance de sus audiencias en todo el mundo, pero a medida que los algoritmos mejoraban y los usuarios creaban m\u00e1s contenidos, el alcance org\u00e1nico disminu\u00eda.<\/p><p>Y se puede ver f\u00e1cilmente que los posts que s\u00f3lo tienen el enlace del art\u00edculo pueden tener menos likes, y se debe principalmente a que el algoritmo opta por mostrar contenido que pueda mantener a los usuarios en su plataforma de redes sociales, y no fuera de ella.<\/p><p>Adem\u00e1s, la competencia ha aumentado.<\/p><p>Los portales de noticias no s\u00f3lo compiten con su t\u00edpico rival, sino que ahora tienen que enfrentarse a los contenidos generados por los usuarios.<\/p><p>Entonces, \u00bfc\u00f3mo destacar realmente entre la multitud y seguir siendo un sitio de confianza al que vale la pena seguir?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-445f97da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"445f97da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55fac06c\" data-id=\"55fac06c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-227d1e1d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"227d1e1d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f1dc435\" data-id=\"5f1dc435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55283377 elementor-widget elementor-widget-image\" data-id=\"55283377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"545\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/people-on-social-media-1024x697.jpg\" class=\"attachment-large size-large wp-image-161225\" alt=\"Personas en las redes sociales\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/people-on-social-media-1024x697.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/people-on-social-media-300x204.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/people-on-social-media-768x523.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/people-on-social-media-1536x1045.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/people-on-social-media.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40b39436\" data-id=\"40b39436\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bcf08b5 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1bcf08b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b2dd08 elementor-widget elementor-widget-heading\" data-id=\"71b2dd08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Noticias reales y de calidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28668c6b elementor-widget elementor-widget-text-editor\" data-id=\"28668c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En primer lugar, se trata de crear contenidos de calidad.<\/p><p>En el caso de un sitio de noticias, el art\u00edculo debe ser lo m\u00e1s objetivo posible, e intentar mantenerse al margen de dar una opini\u00f3n que pueda distorsionar la perspectiva del evento.<\/p><p>La gente critica a los medios de comunicaci\u00f3n convencionales en las <span style=\"background-color: var( --e-global-color-b244a57 );\">redes sociales<\/span>, <span style=\"background-color: var( --e-global-color-b244a57 );\">ya que tienen posiciones fijas e incluso pol\u00edticas que van a una agenda alineada con la suya, lo que puede tener un impacto cr\u00edtico en la opini\u00f3n de sus lectores.<\/span><\/p><p><span style=\"background-color: var( --e-global-color-b244a57 );\">Esto provoca una falta de confianza en el portal de medios.<\/span><\/p><p>La calidad en s\u00ed misma ser\u00e1 un actor principal que atraer\u00e1 a los lectores y espectadores a los portales de noticias que quieran obtener m\u00e1s informaci\u00f3n.<\/p><p>Por eso, ahora vemos que los influencers son ahora periodistas, porque los medios de comunicaci\u00f3n han carecido de la fiabilidad y la calidad del propio contenido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64ffea89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64ffea89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b1d5785\" data-id=\"6b1d5785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aee2d0e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7aee2d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac5adc0 elementor-widget elementor-widget-heading\" data-id=\"1ac5adc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las noticias se consumen ahora en diferentes formatos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de3861 elementor-widget elementor-widget-text-editor\" data-id=\"9de3861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las historias completas que recogen los periodistas se muestran dentro de su sitio web principal, pero tambi\u00e9n es importante que las organizaciones comprendan que las redes sociales se consumen en m\u00faltiples formatos.<\/p><p>Tenemos Facebook, Instagram, Twitter, Youtube y <a href=\"https:\/\/www.sortlist.es\/blog\/mejores-horas-para-publicar-en-tiktok\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> como principales plataformas de redes sociales, y ofrecen contenidos en diferentes formatos.<\/p><p>Los portales de noticias deben aprender a mezclar los contenidos y no limitarse a un \u00fanico formato de texto.<\/p><p>Ya existe un contenido largo que puede ser f\u00e1cilmente dividido y compartido a trav\u00e9s de las plataformas de redes sociales en infograf\u00edas, videos cortos y largos, e incluso Memes.<\/p><p>Los formatos period\u00edsticos de primera plana ya no son la \u00fanica opci\u00f3n como hace d\u00e9cadas, y los sitios web de noticias que realmente entienden esto son los que pueden seguir ocupando posiciones de liderazgo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-205d01cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"205d01cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18e61b2f\" data-id=\"18e61b2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2d2f7d elementor-widget elementor-widget-heading\" data-id=\"3f2d2f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s sobre las <b>redes sociales<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-583b065e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"583b065e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f85f040\" data-id=\"1f85f040\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los portales de noticias est\u00e1n viendo un gran cambio en la forma en que la audiencia consume la informaci\u00f3n. Los medios de comunicaci\u00f3n impresos han visto disminuir sus ventas, y las organizaciones tienen que hacer frente al cambio que han supuesto las redes sociales. Por lo tanto, es muy importante estar en el juego y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":161211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,589],"tags":[],"class_list":["post-161236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-redes-sociales"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/161236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=161236"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/161236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/161211"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=161236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=161236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=161236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}