{"id":149705,"date":"2022-02-11T11:29:49","date_gmt":"2022-02-11T18:29:49","guid":{"rendered":"https:\/\/barrazacarlos.com\/tendencias-de-emprendedores-digitales\/"},"modified":"2022-02-11T11:29:52","modified_gmt":"2022-02-11T18:29:52","slug":"tendencias-de-emprendedores-digitales","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/tendencias-de-emprendedores-digitales\/","title":{"rendered":"3 Tendencias de los emprendedores digitales en 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"149705\" class=\"elementor elementor-149705 elementor-149675\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bc6ae7f elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1bc6ae7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd6f1cf\" data-id=\"7fd6f1cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-690cef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690cef8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-972fde3\" data-id=\"972fde3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a19e53 elementor-widget elementor-widget-heading\" data-id=\"72a19e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">3 Tendencias de los emprendedores digitales en 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25181323 elementor-widget elementor-widget-text-editor\" data-id=\"25181323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los \u00faltimos dos a\u00f1os han tra\u00eddo cambios extremos, y muchas personas tambi\u00e9n se han visto afectadas con los paros laborales que se dieron en todo el mundo.<\/p><p>Esto ocasion\u00f3 que muchas personas vieran en el emprendimiento digital una oportunidad para resolver sus necesidades econ\u00f3micas.<\/p><p>2020 y 2021 fueron a\u00f1os que vieron un gran crecimiento en el comercio electr\u00f3nico, y seguramente se ver\u00e1n las siguientes tendencias en 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13b6a3e9\" data-id=\"13b6a3e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3ca0a5 elementor-widget elementor-widget-image\" data-id=\"6a3ca0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/Trends-for-digital-entrepreneurs.webp\" class=\"attachment-full size-full wp-image-149687\" alt=\"Tendencias para emprendedores digitales\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/Trends-for-digital-entrepreneurs.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/Trends-for-digital-entrepreneurs-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/Trends-for-digital-entrepreneurs-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/Trends-for-digital-entrepreneurs-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ea6392 elementor-widget elementor-widget-heading\" data-id=\"77ea6392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f15ac3e elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5f15ac3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>febrero 11, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/emprendimiento-es\/ecosistema-emprendedor\/\" class=\"elementor-post-info__terms-list-item\">Ecosistema Emprendedor<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/emprendimiento-es\/\" class=\"elementor-post-info__terms-list-item\">Emprendimiento<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd48f27 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"1bd48f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4d44c457\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4d44c457\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__4d44c457\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c76e318 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3c76e318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509c5a15 elementor-widget elementor-widget-heading\" data-id=\"509c5a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creadores de contenidos de v\u00eddeo cortos -TikTokers, Instagram Reels, Youtube Shorts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38dcb588 elementor-widget elementor-widget-text-editor\" data-id=\"38dcb588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El fen\u00f3meno que ocasion\u00f3 la plataforma TikTok ha logrado tener un impacto en plataformas consideradas de mayor madurez como Facebook, Instagram y Youtube, las cuales ya han agregado el mismo formato de contenido. Gracias a este cambio muchos creadores de contenido vieron un incremento impactante dentro del alcance de sus publicaciones.<\/p><p>Hemos visto ya los casos de nuevos creadores de contenido como Khaby Lame con sus populares videos de practicidad. Khaby comenz\u00f3 a generar sus videos despu\u00e9s de ser despedido de su trabajo como operador de m\u00e1quinas en Tur\u00edn justo en tiempos de pandemia.<\/p><p>O tambi\u00e9n el caso de la cuenta de TikTok \u201cHistoria para tontos\u201d, donde el TikToker mexicano busca ense\u00f1ar historia de una manera divertida y din\u00e1mica a trav\u00e9s de este formato.<\/p><p>TK, como es conocido, ten\u00eda su empleo fijo que opt\u00f3 por dejarlo previo a incursionar en la generaci\u00f3n de contenido.<\/p><p>De igual forma, han surgido cientos de casos en los que dichas plataformas han sido fundamentales para generar emprendedores digitales. Seguramente en los pr\u00f3ximos meses se ver\u00e1n m\u00e1s videos cortos aplicados para distintos nichos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1657bff3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1657bff3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f167c9f\" data-id=\"5f167c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a694f7b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"a694f7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49d007\" data-id=\"49d007\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-220abe06 elementor-widget elementor-widget-image\" data-id=\"220abe06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/musician-vlogger-and-youtuber-1024x682.jpg\" class=\"attachment-large size-large wp-image-149700\" alt=\"M\u00fasico Vlogger y Youtuber\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/musician-vlogger-and-youtuber-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/musician-vlogger-and-youtuber-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/musician-vlogger-and-youtuber-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/musician-vlogger-and-youtuber-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/02\/musician-vlogger-and-youtuber.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-232dbc1d\" data-id=\"232dbc1d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b722658 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b722658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d154543 elementor-widget elementor-widget-heading\" data-id=\"7d154543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De empleado a Freelance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633db13 elementor-widget elementor-widget-text-editor\" data-id=\"633db13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A medida que las empresas se vayan ajustando a la \u201cnueva normalidad\u201d, muchas personas ver\u00e1n m\u00e1s tiempo libre cuando est\u00e9n haciendo home-office, lo que ocasionar\u00e1 que algunas personas se cuestionen qu\u00e9 hacer con el tiempo extra que se utilizaba para prepararse para ir a la oficina y estar en el tr\u00e1fico.<\/p><p>Inclusive algunos se cuestionan si deber\u00edan utilizar todo el tiempo laboral a una sola actividad y podr\u00edan desear trabajar a tiempo parcial sin estar atados a un horario laboral.<\/p><p><span style=\"background-color: var( --e-global-color-b244a57 );\">La digitalizaci\u00f3n trajo tambi\u00e9n la oportunidad de crear m\u00faltiples formas de colaboraci\u00f3n. Si bien los freelancers no son una novedad, la idea de los n\u00f3madas digitales ha ido creciendo por la preferencia de estar trabajando de manera remota en cualquier parte del mundo.<\/span><\/p><p>Aquellas empresas que se han adaptado a los cambios y han sido flexibles para tener distintas formas de trabajar, generar\u00e1n una mayor retenci\u00f3n en la relaci\u00f3n con sus empleados y aunque se convierta en una relaci\u00f3n como empresa-freelancer, evitar\u00e1n una fuga de cerebros dentro de su organizaci\u00f3n.<\/p><p>De la misma manera, el ahora nuevo freelancer podr\u00e1 emplear su tiempo para distintos clientes, o alg\u00fan otro proyecto personal, sin perder la relaci\u00f3n con su antiguo empleador directo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268a1db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268a1db3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-440b65e7\" data-id=\"440b65e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5b1342 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c5b1342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660c6bfe elementor-widget elementor-widget-heading\" data-id=\"660c6bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emprendedores Omnicanales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af4bda elementor-widget elementor-widget-text-editor\" data-id=\"8af4bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los emprendedores que solo operaban de manera directa en su tienda f\u00edsica fueron de las m\u00e1s afectadas durante los confinamientos. Esto tambi\u00e9n las impuls\u00f3 a buscar de manera urgente las salidas digitales para mantener un nivel de ventas que les generaran los ingresos suficientes para sobrevivir.<\/p><p>Si bien la promoci\u00f3n a trav\u00e9s de redes sociales ha sido una de las pr\u00e1cticas que realizan los emprendedores, la necesidad les gener\u00f3 cuestionarse c\u00f3mo aprovechar las distintas herramientas que se pueden utilizar para tener mayor presencia tanto en redes sociales, como marketplaces y su propia tienda en l\u00ednea.<br>Para los emprendedores, optar por el comercio electr\u00f3nico omnicanal significa ampliar su estrategia de marketing digital para apalancar la fuerza que tienen otras plataformas. El reto est\u00e1 en crear la log\u00edstica interna para responder de manera oportuna, ordenada y que evite errores a la hora de atender los pedidos que se vayan realizando.<\/p><p>Una de las desventajas que podr\u00eda tener el utilizar los marketplaces, es que los emprendedores no tienen el control de dichas plataformas, por lo que cualquier cambio en comisiones o de condiciones de uso les afectar\u00eda directamente. Es por ello que el uso de los marketplaces se deben considerar como una parte de su estrategia, y no como un todo. Por lo tanto, desarrollar su propia tienda en l\u00ednea deber\u00eda considerarse dentro de sus prioridades.<\/p><p>Sin duda alguna, 2022 seguir\u00e1 viendo un crecimiento de los emprendedores digitales. Estas son algunas de las tendencias que continuar\u00e1n teniendo impacto en la vida de muchas personas, pero seguramente habr\u00e1 nuevos proyectos tales como el uso de la inteligencia artificial o la creaci\u00f3n de nuevas SaaS y Apps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f355178 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f355178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9b701 elementor-widget elementor-widget-heading\" data-id=\"cb9b701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Referencias<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16537e elementor-widget elementor-widget-text-editor\" data-id=\"c16537e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.entrepreneur.com\/article\/360209\" target=\"_blank\" rel=\"noopener\">Omnichannel Customer Experience<\/a><\/p><p><a href=\"https:\/\/blog.hubspot.com\/marketing\/short-form-video-trends\" target=\"_blank\" rel=\"noopener\">Hubspot Short Form Videos<\/a><\/p><p><a href=\"https:\/\/filtergrade.com\/transitioning-from-employee-to-freelancer\/\" target=\"_blank\" rel=\"noopener\">Transitioning from Employee to Freelancer<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c7c7f79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c7c7f79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e949f4b\" data-id=\"2e949f4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b74adf8 elementor-widget elementor-widget-heading\" data-id=\"2b74adf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s informaci\u00f3n sobre el <b>ecosistema emprendedor<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-202d9d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202d9d53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e777408\" data-id=\"7e777408\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los \u00faltimos dos a\u00f1os han tra\u00eddo cambios extremos, y muchas personas tambi\u00e9n se han visto afectadas con los paros laborales que se dieron en todo el mundo. Esto ocasion\u00f3 que muchas personas vieran en el emprendimiento digital una oportunidad para resolver sus necesidades econ\u00f3micas. 2020 y 2021 fueron a\u00f1os que vieron un gran crecimiento en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":149687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[638,184],"tags":[],"class_list":["post-149705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecosistema-emprendedor","category-emprendimiento-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/149705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=149705"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/149705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/149687"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=149705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=149705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=149705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}