{"id":139820,"date":"2021-11-19T13:47:27","date_gmt":"2021-11-19T20:47:27","guid":{"rendered":"https:\/\/barrazacarlos.com\/marketing-de-turismo\/"},"modified":"2021-11-19T13:51:15","modified_gmt":"2021-11-19T20:51:15","slug":"marketing-de-turismo","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/marketing-de-turismo\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de turismo y por qu\u00e9 es importante para las ciudades?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"139820\" class=\"elementor elementor-139820 elementor-139774\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c04a2e7 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5c04a2e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-20ebb282\" data-id=\"20ebb282\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-639117aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"639117aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2036f267\" data-id=\"2036f267\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd89b70 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3cd89b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4988008e elementor-widget elementor-widget-heading\" data-id=\"4988008e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el marketing de turismo y por qu\u00e9 es importante para las ciudades?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e43ce03 elementor-widget elementor-widget-text-editor\" data-id=\"5e43ce03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hablar sobre qu\u00e9 es el marketing de turismo y por qu\u00e9 es importante no s\u00f3lo tiene que ver con las personas que se encargan de desarrollar estas estrategias, sino tambi\u00e9n a quienes las disfrutan ya que el turista tambi\u00e9n tiene impacto en el mismo.<\/p>\n<p>Sigue leyendo para que conozcas no s\u00f3lo qu\u00e9 es, sino ejemplos de marketing de turismo que te har\u00e1 saber que los aburridos anuncios en el peri\u00f3dico ya est\u00e1n quedando en el pasado.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e07d66d elementor-hidden-tablet elementor-hidden-phone\" data-id=\"1e07d66d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-852ef45\" data-id=\"852ef45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03acb5 elementor-widget elementor-widget-image\" data-id=\"d03acb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/\u00bfQue-es-el-marketing-de-turismo-y-por-que-es-importante-para-las-ciudades-1024x576.jpg\" class=\"attachment-large size-large wp-image-139786\" alt=\"\u00bfQu\u00e9 es el marketing de turismo y por qu\u00e9 es importante para las ciudades?\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/\u00bfQue-es-el-marketing-de-turismo-y-por-que-es-importante-para-las-ciudades-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/\u00bfQue-es-el-marketing-de-turismo-y-por-que-es-importante-para-las-ciudades-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/\u00bfQue-es-el-marketing-de-turismo-y-por-que-es-importante-para-las-ciudades-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/\u00bfQue-es-el-marketing-de-turismo-y-por-que-es-importante-para-las-ciudades.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-190be18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"190be18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb253bd\" data-id=\"2bb253bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbec4a5 elementor-widget elementor-widget-heading\" data-id=\"4bbec4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ea5b84 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"16ea5b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>noviembre 19, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/desarrollo-profesional\/carrera-profesional\/\" class=\"elementor-post-info__terms-list-item\">Carrera Profesional<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/desarrollo-profesional\/\" class=\"elementor-post-info__terms-list-item\">Desarrollo Profesional<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400140f7 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"400140f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Cambiar a English\" title=\"Cambiar a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Cambiar a Espa\u00f1ol\" title=\"Cambiar a Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Deutsch\" title=\"Cambiar a Deutsch\"><span 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elementor-widget-table-of-contents\" data-id=\"2b35389b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2b35389b\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2b35389b\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2b35389b\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d551c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d551c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65890278\" data-id=\"65890278\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12efc34f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12efc34f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1deb19ee\" data-id=\"1deb19ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-487f113f elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"487f113f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abfa50a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5abfa50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el marketing de turismo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68db7785 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"68db7785\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando se habla del marketing de turismo se est\u00e1 haciendo referencia a aquella \u00e1rea la cual se dedica al dise\u00f1o de planes de <a href=\"https:\/\/barrazacarlos.com\/es\/estrategia-marketing-contenidos\/\">marketing<\/a> para ser desarrollados dentro del negocio del turismo. <\/p>\n<p>Dentro de este concepto cabe tanto el viaje en s\u00ed, como el alojamiento. Es una disciplina la cual se encuentra basada en la necesidad de ofrecer las mejores ofertas al cliente adecuado, teniendo en mente cada detalle mediante estrategias integradas en las tendencias m\u00e1s recientes.<\/p>\n<p>Si prestamos atenci\u00f3n, podemos darnos cuenta que en la actualidad los viajes han dejado de venderse de manera tal de simples paseos, o paquetes donde s\u00f3lo dicen \u201ctodo incluido\u201d. Y esto es en parte a la voz que hoy en d\u00eda tienen los consumidores.<\/p>\n<p>Pues, el deseo de los consumidores es el de probar cosas nuevas, experimentar sensaciones que no est\u00e1n en su d\u00eda a d\u00eda, y esta es la principal raz\u00f3n por la cual el marketing de turismo siente la necesidad de diversificar su oferta, con la intenci\u00f3n de satisfacer las necesidades que posee cada cliente. <\/p>\n<p>Incluso, con la reciente pandemia que se ha vivido a nivel mundial a ra\u00edz del COVID-19 el contenido necesita ser adecuado a la nueva realidad que se est\u00e1 atravesando, de manera que los clientes se sientan seguros de nuevo de viajar y sientan confianza en el destino.<\/p>\n<p>Entonces, de esta manera se puede decir que el marketing de turismo debe siempre buscar evolucionar con lo que ocurre en la actualidad. De forma que quiz\u00e1 se est\u00e9 hablando de los mismos sitios, s\u00ed, pero de una forma innovadora que llamar\u00e1 la atenci\u00f3n una vez m\u00e1s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ef93660\" data-id=\"6ef93660\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a620e5 elementor-widget elementor-widget-image\" data-id=\"3a620e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/travel-concept-1024x684.jpg\" class=\"attachment-large size-large wp-image-139799\" alt=\"Concepto de viaje\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/travel-concept-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/travel-concept-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/travel-concept-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/travel-concept-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/travel-concept.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43cfe3e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43cfe3e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477f779\" data-id=\"477f779\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-403eb694 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"403eb694\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2aa88476\" data-id=\"2aa88476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eee621b elementor-widget elementor-widget-image\" data-id=\"1eee621b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/boat-on-a-mountain-lake-in-germany-tourism-and-adventure-1024x682.jpg\" class=\"attachment-large size-large wp-image-139811\" alt=\"Barco en un lago de monta\u00f1a en Alemania. Turismo y aventura\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/boat-on-a-mountain-lake-in-germany-tourism-and-adventure-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/boat-on-a-mountain-lake-in-germany-tourism-and-adventure-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/boat-on-a-mountain-lake-in-germany-tourism-and-adventure-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/boat-on-a-mountain-lake-in-germany-tourism-and-adventure-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/boat-on-a-mountain-lake-in-germany-tourism-and-adventure.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27617272\" data-id=\"27617272\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7adcdc3 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7adcdc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efd9a2a elementor-widget elementor-widget-heading\" data-id=\"6efd9a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo impacta el turismo en una ciudad?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353eadf3 elementor-widget elementor-widget-text-editor\" data-id=\"353eadf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El impacto del turismo en una ciudad puede darse de formas muy diferentes. Ya que todo depender\u00e1 del tipo de turista que la est\u00e9 visitando, as\u00ed como tambi\u00e9n del turismo que en la misma se fomente, o en el que se est\u00e9 habilitado para realizar. Lo que tambi\u00e9n depende del tipo de imagen tur\u00edstica que dicha ciudad se haya creado.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Podemos tomar como ejemplo el turismo de \u201csol y playa\u201d, el cual es capaz de afectar de manera inmediata a las ciudades costeras. Este suele tener impacto a niveles tan grandes que termina por afectar su paisaje y suelo, ya que, por lo general, requiere la construcci\u00f3n de hoteles, entre otras arquitecturas.<\/p>\n<p>Todo esto con la finalidad de que se tenga un sitio en el cual el turista pueda sentirse recibido c\u00f3modamente. Sin embargo, aunque econ\u00f3micamente pueda ser un gran ingreso para la ciudad, para quienes viven en ella puede no ser la mejor opci\u00f3n.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Si te preguntas c\u00f3mo puede impactar el turismo en una ciudad de forma positiva, entonces, tienes que apostar por el turismo cultural. Ya que este no busca cambiar nada del sitio en el que se desarrolla y, de hecho, fomenta mucho respeto hacia el mismo.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>En este caso lo que se les ofrece a los turistas es una experiencia mucho m\u00e1s de contacto, personal, y directo, con el patrimonio urbano el cual desea visitar. Por lo que se les da mucho valor a museos, galer\u00edas, centros de artes, e incluso plazas, entre otros sitios que no genera tanto impacto negativo.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Y de esa manera se pueden seguir sacando diferentes perfiles del turismo en una ciudad, como es el caso del natural masivo, que se dirige a los lugares inspirado por los propios paisajes. Y, de los que restan, no siempre ser\u00e1n buenos. Pero tambi\u00e9n depender\u00e1 del comportamiento del turista.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61ae940d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61ae940d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a5c1d9c\" data-id=\"6a5c1d9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd468c1 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6cd468c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0eb4c4 elementor-widget elementor-widget-heading\" data-id=\"7f0eb4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplos de marketing de turismo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101152d4 elementor-widget elementor-widget-text-editor\" data-id=\"101152d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los ejemplos de marketing de turismo que te daremos a continuaci\u00f3n puede que no los hayas escuchado antes. Sin embargo, estos son s\u00f3lo algunos de los m\u00e1s ingeniosos, y exitosos, que te pueden abrir la mente y hacerte entender que no existe l\u00edmites cuando se quiere promover el turismo en una ciudad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62650e6f elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"62650e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M624 448H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h608c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM80.55 341.27c6.28 6.84 15.1 10.72 24.33 10.71l130.54-.18a65.62 65.62 0 0 0 29.64-7.12l290.96-147.65c26.74-13.57 50.71-32.94 67.02-58.31 18.31-28.48 20.3-49.09 13.07-63.65-7.21-14.57-24.74-25.27-58.25-27.45-29.85-1.94-59.54 5.92-86.28 19.48l-98.51 49.99-218.7-82.06a17.799 17.799 0 0 0-18-1.11L90.62 67.29c-10.67 5.41-13.25 19.65-5.17 28.53l156.22 98.1-103.21 52.38-72.35-36.47a17.804 17.804 0 0 0-16.07.02L9.91 230.22c-10.44 5.3-13.19 19.12-5.57 28.08l76.21 82.97z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76f00e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76f00e20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c4a02c0\" data-id=\"6c4a02c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507ef341 elementor-widget elementor-widget-heading\" data-id=\"507ef341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alquila a un finland\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18e7fa55\" data-id=\"18e7fa55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b4dd9c elementor-widget elementor-widget-video\" data-id=\"17b4dd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=t779YSYGx2E&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b84c545 elementor-widget elementor-widget-text-editor\" data-id=\"1b84c545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finlandia ha sido elegido como el pa\u00eds m\u00e1s feliz del mundo, gracias a este reconocimiento han decidido crear estrategias de marketing de turismo en las cuales invitan a las personas a \u201calquilar\u201d un finland\u00e9s en verano de forma que puedan descubrir el secreto de la felicidad. <\/p>\n<p>Para esto fueron reclutados ocho finlandeses que residen en diversas zonas de dicho pa\u00eds, y que se encargar\u00e1n de demostrar su forma de conectar con la naturaleza, y c\u00f3mo eliminan el estr\u00e9s, a cada uno de los visitantes que opten por \u201calquilarlos\u201d. \u00bfTe animar\u00edas a tomar uno?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f65a6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"42f65a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M624 448H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h608c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM80.55 341.27c6.28 6.84 15.1 10.72 24.33 10.71l130.54-.18a65.62 65.62 0 0 0 29.64-7.12l290.96-147.65c26.74-13.57 50.71-32.94 67.02-58.31 18.31-28.48 20.3-49.09 13.07-63.65-7.21-14.57-24.74-25.27-58.25-27.45-29.85-1.94-59.54 5.92-86.28 19.48l-98.51 49.99-218.7-82.06a17.799 17.799 0 0 0-18-1.11L90.62 67.29c-10.67 5.41-13.25 19.65-5.17 28.53l156.22 98.1-103.21 52.38-72.35-36.47a17.804 17.804 0 0 0-16.07.02L9.91 230.22c-10.44 5.3-13.19 19.12-5.57 28.08l76.21 82.97z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1299319 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1299319\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f95a323\" data-id=\"4f95a323\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d28b756 elementor-widget elementor-widget-heading\" data-id=\"5d28b756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Noruega y las ovejas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-160c68b1\" data-id=\"160c68b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f4f29f elementor-widget elementor-widget-video\" data-id=\"3f4f29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=f10daH0Rwu0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa75ec elementor-widget elementor-widget-text-editor\" data-id=\"6fa75ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Otro simp\u00e1tico ejemplo de marketing de turismo se basa en la promoci\u00f3n del estilo de vida al aire libre de los habitantes de Noruega inspirado en sus asombrosos paisajes.<\/p>\n<p>Y, para esto, no perdieron la oportunidad de hacer protagonistas a sus hermosas ovejas.<\/p>\n<p>Esta campa\u00f1a les ofreci\u00f3 a sus potenciales visitantes una \u201cvista panor\u00e1mica\u201d de dicho pa\u00eds, ya que cada oveja ten\u00eda en si una c\u00e1mara con la intenci\u00f3n de que grabase todo el paisaje que iba atravesando. Fue una campa\u00f1a original y llamativa, que lleg\u00f3 a ser vista por m\u00e1s de 8 personas en su momento.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89254d5 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"89254d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M624 448H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h608c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM80.55 341.27c6.28 6.84 15.1 10.72 24.33 10.71l130.54-.18a65.62 65.62 0 0 0 29.64-7.12l290.96-147.65c26.74-13.57 50.71-32.94 67.02-58.31 18.31-28.48 20.3-49.09 13.07-63.65-7.21-14.57-24.74-25.27-58.25-27.45-29.85-1.94-59.54 5.92-86.28 19.48l-98.51 49.99-218.7-82.06a17.799 17.799 0 0 0-18-1.11L90.62 67.29c-10.67 5.41-13.25 19.65-5.17 28.53l156.22 98.1-103.21 52.38-72.35-36.47a17.804 17.804 0 0 0-16.07.02L9.91 230.22c-10.44 5.3-13.19 19.12-5.57 28.08l76.21 82.97z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f4a2c57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f4a2c57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e7e5ef1\" data-id=\"7e7e5ef1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255f5472 elementor-widget elementor-widget-heading\" data-id=\"255f5472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Village-Phone Promotion de Tschlin <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f25e925\" data-id=\"7f25e925\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8afacbf elementor-widget elementor-widget-video\" data-id=\"8afacbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=NS5r-rUaypg&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afef966 elementor-widget elementor-widget-text-editor\" data-id=\"7afef966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Suiza, el peque\u00f1o pueblo de Tschlin (un sitio muy tranquilo, donde la paz se asegura a todo aquel que quiera relajarse y disfrutar del descanso en el entorno natural) se quiso dar a conocer mediante una campa\u00f1a que se tom\u00f3 como \u201cdirecta y aut\u00e9ntica\u201d. <\/p>\n<p>En este caso alentaba a las personas a llamar por tel\u00e9fono al \u00fanico tel\u00e9fono p\u00fablico ubicado en la plaza del pueblo de forma que se probase que es tan tranquilo que cualquier persona que residen en \u00e9l tiene la capacidad de o\u00edrlo cuando este suene.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ecae3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"97ecae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M624 448H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h608c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM80.55 341.27c6.28 6.84 15.1 10.72 24.33 10.71l130.54-.18a65.62 65.62 0 0 0 29.64-7.12l290.96-147.65c26.74-13.57 50.71-32.94 67.02-58.31 18.31-28.48 20.3-49.09 13.07-63.65-7.21-14.57-24.74-25.27-58.25-27.45-29.85-1.94-59.54 5.92-86.28 19.48l-98.51 49.99-218.7-82.06a17.799 17.799 0 0 0-18-1.11L90.62 67.29c-10.67 5.41-13.25 19.65-5.17 28.53l156.22 98.1-103.21 52.38-72.35-36.47a17.804 17.804 0 0 0-16.07.02L9.91 230.22c-10.44 5.3-13.19 19.12-5.57 28.08l76.21 82.97z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f0059c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0059c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-986db19\" data-id=\"986db19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8b2370 elementor-widget elementor-widget-heading\" data-id=\"e8b2370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Referencias<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb6b9d elementor-widget elementor-widget-text-editor\" data-id=\"3fb6b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/mediterrani.com\/marketing-turismo\/\" target=\"_blank\" rel=\"noopener\">Mediterrani<\/a><\/p>\n<p><a href=\"https:\/\/www.redalyc.org\/journal\/1934\/193435584003\/html\/\" target=\"_blank\" rel=\"noopener\">Redalyc<\/a><\/p>\n<p><a href=\"https:\/\/www.ostelea.com\/actualidad\/blog-turismo\/marketing-y-comunicacion\/marketing-de-destinos-como-convertir-una-localidad-en-el-centro-de-todas-las-miradas\" target=\"_blank\" rel=\"noopener\">Ostelea<\/a><\/p>\n<p><a href=\"http:\/\/ojs.urbe.edu\/index.php\/cicag\/article\/download\/121\/3491?inline=1\" target=\"_blank\" rel=\"noopener\">Urbe Edu<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eec0175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eec0175\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-533019e\" data-id=\"533019e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-690c72ee elementor-widget elementor-widget-heading\" data-id=\"690c72ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s informaci\u00f3n sobre la <b>carrera profesional.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-318952f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"318952f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45a2d484\" data-id=\"45a2d484\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hablar sobre qu\u00e9 es el marketing de turismo y por qu\u00e9 es importante no s\u00f3lo tiene que ver con las personas que se encargan de desarrollar estas estrategias, sino tambi\u00e9n a quienes las disfrutan ya que el turista tambi\u00e9n tiene impacto en el mismo. Sigue leyendo para que conozcas no s\u00f3lo qu\u00e9 es, sino ejemplos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":139786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[668,373],"tags":[],"class_list":["post-139820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrera-profesional","category-desarrollo-profesional"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/139820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=139820"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/139820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/139786"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=139820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=139820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=139820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}