{"id":137664,"date":"2021-11-08T16:44:28","date_gmt":"2021-11-08T23:44:28","guid":{"rendered":"https:\/\/barrazacarlos.com\/?p=137664"},"modified":"2021-11-08T16:52:56","modified_gmt":"2021-11-08T23:52:56","slug":"seo-internacional-para-una-proyeccion-global-del-negocio","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/seo-internacional-para-una-proyeccion-global-del-negocio\/","title":{"rendered":"SEO Internacional para una proyecci\u00f3n global del negocio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"137664\" class=\"elementor elementor-137664\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-530b93ee elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"530b93ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6bb40a5f\" data-id=\"6bb40a5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32c48cdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32c48cdf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d18b4c3\" data-id=\"2d18b4c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d9e46b elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67d9e46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45126629 elementor-widget elementor-widget-heading\" data-id=\"45126629\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SEO Internacional para una proyecci\u00f3n global del negocio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecc8879 elementor-widget elementor-widget-text-editor\" data-id=\"3ecc8879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La empresa que lanza su oferta de negocio o los productos que fabrica a internet debe preguntarse qu\u00e9 clientela quiere cubrir. Si la respuesta es la m\u00e1xima posible, debe trabajar un SEO internacional<\/span><\/p><p><span style=\"font-weight: 400;\">A estas alturas del siglo XXI, es vox populi la <\/span><b>necesidad del SEO para posicionar una p\u00e1gina en internet y atraer visitas a una web de empresa<\/b><span style=\"font-weight: 400;\">. Lo que no es tan com\u00fan es el <\/span><b>conocimiento de los distintos tipos de SEO posibles para alcanzar distintos objetivos<\/b><span style=\"font-weight: 400;\">. Si se quiere desarrollar una estrategia que permita al site <\/span><b>posicionarse a nivel global<\/b><span style=\"font-weight: 400;\">, deber\u00e1 actuar bajo los criterios del <\/span><a href=\"https:\/\/borjaarandavaquero.com\/blog\/seo\/posicionamiento-web-seo-internacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">posicionamiento SEO internacional<\/span><\/a><span style=\"font-weight: 400;\"> que ofrece <\/span><b>el Whitehat SEO<\/b><span style=\"font-weight: 400;\">. Ser\u00e1 el modo m\u00e1s eficaz para conseguir establecerse en lugares de relevancia en varios pa\u00edses y conseguir clientela de todo el mundo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52168992 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"52168992\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5455c7ba\" data-id=\"5455c7ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51800936 elementor-widget elementor-widget-image\" data-id=\"51800936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Seo-Internacional-para-una-proyeccion-global-del-negocio-1024x576.jpg\" class=\"attachment-large size-large wp-image-137666\" alt=\"Seo Internacional para una proyecci\u00f3n global del negocio\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Seo-Internacional-para-una-proyeccion-global-del-negocio-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Seo-Internacional-para-una-proyeccion-global-del-negocio-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Seo-Internacional-para-una-proyeccion-global-del-negocio-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Seo-Internacional-para-una-proyeccion-global-del-negocio.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5053b085 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5053b085\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fb7a307\" data-id=\"2fb7a307\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b3b6d8f elementor-widget elementor-widget-heading\" data-id=\"5b3b6d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9912 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"2a9912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tIsrael Guerra\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>noviembre 8, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/seo-es\/\" class=\"elementor-post-info__terms-list-item\">SEO<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfe41f5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5cfe41f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5cfe41f5\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5cfe41f5\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5cfe41f5\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-318486d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"318486d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3707d9aa\" data-id=\"3707d9aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d2ff220 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2ff220\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d544f96\" data-id=\"d544f96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-548e0cc8 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"548e0cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5ed3aa elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4b5ed3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es el Whitehat SEO y por qu\u00e9 es \u00fatil para la proyecci\u00f3n internacional de una web de empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1180e140 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1180e140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>El Whitehat SEO no es m\u00e1s que el conjunto de estrategias<\/b><span style=\"font-weight: 400;\"> que se engloban dentro de aquellas acciones para posicionar un site que est\u00e1n <\/span><b>identificadas como leg\u00edtimas y altamente recomendadas para alcanzar el \u00e9xito<\/b><span style=\"font-weight: 400;\">. Utilizan los m\u00e9todos m\u00e1s eficientes para <\/span><b>optimizar la experiencia del usuario en los principales motores de b\u00fasqueda<\/b><span style=\"font-weight: 400;\">, siendo este uno de los principios m\u00e1s valorados para el posicionamiento en los listados que estos ofrecen a sus usuarios cuando se llevan a cabo b\u00fasquedas naturales.<\/span><\/p><p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/borjaarandavaquero.com\/blog\/seo\/white-hat-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Whitehat SEO<\/span><\/a><span style=\"font-weight: 400;\"> utiliza exclusivamente <\/span><b>acciones \u00e9ticamente correctas<\/b><span style=\"font-weight: 400;\"> que no faltan al cumplimiento que exigen las directrices que los motores de b\u00fasqueda para el posicionamiento web requieren. Quien posiciona usando las estrategias y t\u00e9cnicas de este sistema se asegura, por tanto, que <\/span><b>la web no ser\u00e1 nunca penalizada por el buscador<\/b><span style=\"font-weight: 400;\">, por lo que <\/span><b>las posiciones que vaya alcanzando ser\u00e1n seguras y estables (m\u00e1s duraderas en el tiempo)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Entre las acciones m\u00e1s importantes y eficaces que llevan a cabo los <\/span><b>expertos del Whitehat SEO<\/b><span style=\"font-weight: 400;\"> destaca <\/span><b>la limpieza de c\u00f3digo, la creaci\u00f3n de contendido importante, bien estructurado y relevante, la accesibilidad y la usabilidad<\/b><span style=\"font-weight: 400;\">. Tambi\u00e9n tiene gran importancia la reducci\u00f3n del peso de la web y la optimizaci\u00f3n en el etiquetado de los elementos.<\/span><\/p><p><span style=\"font-weight: 400;\">Sin lugar a dudas, es la f\u00f3rmula m\u00e1s efectiva para <\/span><b>lograr un buen posicionamiento a medio y largo plazo<\/b><span style=\"font-weight: 400;\">, proporcionando una alta rentabilidad al ganar tr\u00e1fico org\u00e1nico de calidad hacia el proyecto web.<\/span><\/p><p><span style=\"font-weight: 400;\">Estas son las pautas que deber\u00e1 seguir todo aquel que quiera llevar a cabo un proyecto digital con <\/span><b>t\u00e9cnicas de Whitehat SEO<\/b><span style=\"font-weight: 400;\"> y posicionar en diferentes pa\u00edses al mismo tiempo. Con ellas se <\/span><b>ganar\u00e1 popularidad, relevancia y, por tanto, posibilidades de venta en el mundo entero<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20c50296\" data-id=\"20c50296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25024abd elementor-widget elementor-widget-image\" data-id=\"25024abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/business-marketing-team-discussion-corporate-concept-1024x684.jpg\" class=\"attachment-large size-large wp-image-137688\" alt=\"Business Marketing Team Discussion Corporate Concept\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/business-marketing-team-discussion-corporate-concept-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/business-marketing-team-discussion-corporate-concept-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/business-marketing-team-discussion-corporate-concept-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/business-marketing-team-discussion-corporate-concept-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/business-marketing-team-discussion-corporate-concept.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-126c46f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"126c46f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41209c85\" data-id=\"41209c85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7667dbcd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"7667dbcd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fb02ac0\" data-id=\"3fb02ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dfd6709 elementor-widget elementor-widget-image\" data-id=\"4dfd6709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/brand-managers-coworking-1024x682.jpg\" class=\"attachment-large size-large wp-image-135086\" alt=\"Brand Managers Coworking\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/brand-managers-coworking-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/brand-managers-coworking-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/brand-managers-coworking-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/brand-managers-coworking-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/brand-managers-coworking.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33bdaec3\" data-id=\"33bdaec3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e0c2c8 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11e0c2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456ad735 elementor-widget elementor-widget-heading\" data-id=\"456ad735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El contenido, siempre de m\u00e1xima calidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467e3610 elementor-widget elementor-widget-text-editor\" data-id=\"467e3610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Es fundamental que el contenido que presente el <\/span><b>site resuelva cuanto antes la duda que viene a solucionar el usuario<\/b><span style=\"font-weight: 400;\">, ya sea informativa o de compra. Si el <\/span><b>contenido es \u00fatil y original<\/b><span style=\"font-weight: 400;\">, se obtendr\u00e1n enlaces de otras p\u00e1ginas. Este <\/span><b>Link Baiting<\/b><span style=\"font-weight: 400;\"> es un recurso muy valorado por los motores de b\u00fasqueda para optimizar el posicionamiento.<\/span><\/p><p><b>El contenido deber\u00e1 unificar las buenas pr\u00e1cticas mencionadas en este art\u00edculo y relacionadas con las que exige Google y dem\u00e1s buscadores<\/b><span style=\"font-weight: 400;\">.Las mediciones que los especialistas realizar\u00e1n sobre la web demostrar\u00e1n si las acciones son eficaces.<\/span><b> Si los usuarios vuelven a la web, se llevan mucho tiempo en ella, aumenta el n\u00famero de visitas en progresi\u00f3n constante\u2026<\/b><span style=\"font-weight: 400;\"> Entonces, Google, Yahoo!, Bing\u2026 no tendr\u00e1n m\u00e1s remedio que empujar hacia arriba en sus listados a la web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62868f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62868f1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a7f1ba\" data-id=\"67a7f1ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b7f8c79 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b7f8c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36625557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36625557\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-257382c6\" data-id=\"257382c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7edecd39 elementor-widget elementor-widget-heading\" data-id=\"7edecd39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El dise\u00f1o, atractivo y optimizando la experiencia del usuario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2988ebc0 elementor-widget elementor-widget-text-editor\" data-id=\"2988ebc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s de <\/span><b>captar la atenci\u00f3n del usuario<\/b><span style=\"font-weight: 400;\"> de internet, es decir, que sea visualmente atractivo, deber\u00e1 <\/span><b>poder adaptarse a cualquier tipo de terminal<\/b><span style=\"font-weight: 400;\"> (responsive) <\/span><b>y mejorar la experiencia de todo aquel que navegue por sus p\u00e1ginas<\/b><span style=\"font-weight: 400;\">. Por otro lado, todo el dise\u00f1o debe cuidar y respetar al m\u00e1ximo la <\/span><b>imagen corporativa de la marca<\/b><span style=\"font-weight: 400;\">. Debe ofrecer, por tanto, un mensaje en concordancia a la estrategia de comunicaci\u00f3n y de ventas y acertar en los intereses del cliente objetivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2937ce01 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2937ce01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-492bece6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"492bece6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71836f85\" data-id=\"71836f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186bea58 elementor-widget elementor-widget-heading\" data-id=\"186bea58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La estructuraci\u00f3n del c\u00f3digo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1033135f\" data-id=\"1033135f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d79b05 elementor-widget elementor-widget-image\" data-id=\"2d79b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/contemporary-website-developer-man-typing-and-writing-code-for-program-website-1024x682.jpg\" class=\"attachment-large size-large wp-image-137700\" alt=\"contemporary website developer man typing and writing code for program website\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/contemporary-website-developer-man-typing-and-writing-code-for-program-website-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/contemporary-website-developer-man-typing-and-writing-code-for-program-website-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/contemporary-website-developer-man-typing-and-writing-code-for-program-website-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/contemporary-website-developer-man-typing-and-writing-code-for-program-website-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/contemporary-website-developer-man-typing-and-writing-code-for-program-website.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-666e11c2 elementor-widget elementor-widget-text-editor\" data-id=\"666e11c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El c\u00f3digo HTML, utilizado para <\/span><b>estructurar y desplegar una p\u00e1gina web y sus contenidos<\/b><span style=\"font-weight: 400;\">, deber\u00e1 estar perfectamente estructurado. Esta estructuraci\u00f3n del c\u00f3digo es de gran importancia, pues cuanto m\u00e1s claro se ofrezca a los buscadores, m\u00e1s f\u00e1cil lo tendr\u00e1n para escribirla, recordarla y encontrarla y, por tanto,<\/span><b> mayor relevancia alcanzar\u00e1<\/b><span style=\"font-weight: 400;\">. En este sentido, es fundamental el uso de <\/span><b>las metaetiquetas y los microformatos<\/b><span style=\"font-weight: 400;\"> que faciliten la descripci\u00f3n del contenido que ocupan sus p\u00e1ginas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a9ec0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a9ec0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-987e6bb\" data-id=\"987e6bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f27581c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"f27581c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b030dc\" data-id=\"8b030dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcd46c elementor-widget elementor-widget-image\" data-id=\"1fcd46c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/sticker-with-the-inscription-seo-in-female-hands-on-the-background-of-a-laptop-1024x682.jpg\" class=\"attachment-large size-large wp-image-137712\" alt=\"sticker with the inscription SEO in female hands on the background of a laptop\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/sticker-with-the-inscription-seo-in-female-hands-on-the-background-of-a-laptop-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/sticker-with-the-inscription-seo-in-female-hands-on-the-background-of-a-laptop-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/sticker-with-the-inscription-seo-in-female-hands-on-the-background-of-a-laptop-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/sticker-with-the-inscription-seo-in-female-hands-on-the-background-of-a-laptop-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/sticker-with-the-inscription-seo-in-female-hands-on-the-background-of-a-laptop.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d608968\" data-id=\"d608968\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4ff201 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4ff201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3fedf elementor-widget elementor-widget-heading\" data-id=\"ed3fedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00edtulos, palabras clave y enlaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6282d9 elementor-widget elementor-widget-text-editor\" data-id=\"e6282d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Del t\u00edtulo va a depender en primera instancia que el usuario decida si entra o no en la p\u00e1gina<\/b><span style=\"font-weight: 400;\"> para consumir el contenido, pero, adem\u00e1s, tendr\u00e1 la utilidad de <\/span><b>servir de direcci\u00f3n<\/b><span style=\"font-weight: 400;\"> para localizar la informaci\u00f3n en internet. Deber\u00e1 ser, por tanto, atractivo para la persona y claro para las ara\u00f1as de los buscadores.<\/span><\/p><p><span style=\"font-weight: 400;\">En cuanto al uso de <\/span><b>palabras clave<\/b><span style=\"font-weight: 400;\">, hay que considerar su importancia como base de la estrategia, ya que ser\u00e1 <\/span><b>utilizada como c\u00f3digo para que los motores de b\u00fasqueda ofrezcan soluciones a sus usuarios<\/b><span style=\"font-weight: 400;\">. La elecci\u00f3n y utilizaci\u00f3n de estas palabras requiere un estudio en profundidad, utilizando aquellas que vayan acorde con las necesidades que soluciona el contenido.<\/span><\/p><p><span style=\"font-weight: 400;\">En cuanto a los <\/span><b>enlaces<\/b><span style=\"font-weight: 400;\">, si la estrategia est\u00e1 llevada coherentemente, <\/span><b>conseguir\u00e1 mejorar en el posicionamiento, aumentar la credibilidad entre los usuarios y ganar prestigio en internet<\/b><span style=\"font-weight: 400;\"> de manera global. La estrategia deber\u00e1 llevarse dentro de los preceptos del linkbuilding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-209efb34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"209efb34\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530bcc5a\" data-id=\"530bcc5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc461c1 elementor-widget elementor-widget-heading\" data-id=\"2cc461c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s informaci\u00f3n sobre <b>SEO.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-674303a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674303a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bc6571d\" data-id=\"4bc6571d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8de24a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4c8de24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417570 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-authority-websites\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-1024x576.webp\" class=\"attachment-large size-large wp-image-415811\" alt=\"Advantages and Disadvantages of Authority Websites\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-authority-websites\/\">\n\t\t\t\t14 Ventajas y desventajas clave de los sitios web de autoridad\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-authority-websites\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave de los sitios web de autoridad\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417567 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-topical-clusters-explained\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-1024x576.webp\" class=\"attachment-large size-large wp-image-415792\" alt=\"Advantages and Disadvantages of Topical Clusters\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-topical-clusters-explained\/\">\n\t\t\t\t14 Ventajas y desventajas clave de las agrupaciones tem\u00e1ticas explicadas\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-topical-clusters-explained\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave de las agrupaciones tem\u00e1ticas explicadas\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417566 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-long-tail-keywords\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-1024x576.webp\" class=\"attachment-large size-large wp-image-415982\" alt=\"Advantages and Disadvantages of Long-Tail Keywords\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-long-tail-keywords\/\">\n\t\t\t\t14 Ventajas y desventajas de las palabras clave long tail\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-long-tail-keywords\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas de las palabras clave long tail\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417562 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-high-volume-keywords\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-1024x576.webp\" class=\"attachment-large size-large wp-image-415963\" alt=\"Advantages and Disadvantages of High-Volume Keywords\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-high-volume-keywords\/\">\n\t\t\t\t14 Principales ventajas y desventajas de las palabras clave de gran volumen\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-high-volume-keywords\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Principales ventajas y desventajas de las palabras clave de gran volumen\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417563 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-evergreen-content\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-1024x576.webp\" class=\"attachment-large size-large wp-image-415773\" alt=\"Advantages and Disadvantages of Evergreen Content\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-evergreen-content\/\">\n\t\t\t\t14 Ventajas y desventajas clave del contenido perenne\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-evergreen-content\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave del contenido perenne\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417558 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-backlink-building\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-1024x576.webp\" class=\"attachment-large size-large wp-image-415944\" alt=\"Advantages and Disadvantages of Backlink Building\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-backlink-building\/\">\n\t\t\t\t14 Ventajas y desventajas clave de la creaci\u00f3n de backlinks\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-backlink-building\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave de la creaci\u00f3n de backlinks\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La empresa que lanza su oferta de negocio o los productos que fabrica a internet debe preguntarse qu\u00e9 clientela quiere cubrir. Si la respuesta es<\/p>\n","protected":false},"author":2,"featured_media":137666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,578],"tags":[],"class_list":["post-137664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-seo-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/137664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=137664"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/137664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/137666"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=137664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=137664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=137664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}