{"id":131399,"date":"2021-10-01T16:58:06","date_gmt":"2021-10-01T23:58:06","guid":{"rendered":"https:\/\/barrazacarlos.com\/plan-de-marketing-en-redes-sociales\/"},"modified":"2021-10-01T16:58:32","modified_gmt":"2021-10-01T23:58:32","slug":"plan-de-marketing-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/plan-de-marketing-en-redes-sociales\/","title":{"rendered":"6 pasos para crear un plan de redes sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"131399\" class=\"elementor elementor-131399 elementor-19518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d1290aa elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1d1290aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b1b215\" data-id=\"3b1b215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68278a37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68278a37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-714c90ab\" data-id=\"714c90ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146bdf51 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"146bdf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee23226 elementor-widget elementor-widget-heading\" data-id=\"1ee23226\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 pasos para crear un plan de redes sociales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547ba9b1 elementor-widget elementor-widget-text-editor\" data-id=\"547ba9b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un plan de marketing en redes sociales es relevante para alcanzar el objetivo que se persigue en las plataformas sociales. <\/p>\n<p>El plan de marketing en redes sociales le ayudar\u00e1 a crear las pautas necesarias para mejorar la presencia digital de su negocio.<\/p>\n<p>Sigue leyendo para conocer 6 pasos para hacer el plan de medios sociales perfecto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d92cee4 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3d92cee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-677b0d11\" data-id=\"677b0d11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f70735a elementor-widget elementor-widget-image\" data-id=\"3f70735a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-pasos-para-hacer-el-plan-de-marketing-en-redes-sociales-perfecto-1024x576.jpg\" class=\"attachment-large size-large wp-image-131077\" alt=\"6 pasos para crear un plan de redes sociales\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-pasos-para-hacer-el-plan-de-marketing-en-redes-sociales-perfecto-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-pasos-para-hacer-el-plan-de-marketing-en-redes-sociales-perfecto-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-pasos-para-hacer-el-plan-de-marketing-en-redes-sociales-perfecto-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-pasos-para-hacer-el-plan-de-marketing-en-redes-sociales-perfecto.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ffc5cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffc5cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d028073\" data-id=\"7d028073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c12654 elementor-widget elementor-widget-heading\" data-id=\"37c12654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51232cdc elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51232cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octubre 1, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/redes-sociales\/\" class=\"elementor-post-info__terms-list-item\">Redes Sociales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8e9d92 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"2c8e9d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Cambiar a English\" title=\"Cambiar a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span 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esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7cf0d8c0\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7cf0d8c0\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7cf0d8c0\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d204365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d204365\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ca2065d\" data-id=\"1ca2065d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f7464b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7464b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68289eb9\" data-id=\"68289eb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3d53bd elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e3d53bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-15553140 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15553140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La importancia de un plan de marketing en redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7523c9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7c7523c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes, las estrategias empresariales se planificaban con una visi\u00f3n a largo plazo, pensando en d\u00f3nde estar\u00edan dentro de 10, 20 o 30 a\u00f1os. Se dedican largas horas a analizar el presupuesto, los objetivos de crecimiento y las decisiones de expansi\u00f3n, esas cuestiones est\u00e1n implicadas en la agenda de planificaci\u00f3n.<\/p>\n<p>Una cosa muy importante dentro del crecimiento org\u00e1nico del negocio es aumentar los ingresos para completar estos objetivos para diversas actividades.<\/p>\n<p>Un elemento crucial para la empresa siempre ha sido el departamento de marketing. Los esfuerzos de marketing de las empresas se centran en cumplir los objetivos fijados por los directivos para lograr lo que se establece en el plan estrat\u00e9gico.<\/p>\n<p>Sin embargo, hoy en d\u00eda un plan a m\u00e1s de 5 a\u00f1os es dif\u00edcil, debido al constante cambio del entorno. Adem\u00e1s, si el departamento de marketing ha decidido entrar de lleno en el sector digital, se necesita una flexibilidad total para tener capacidad de reacci\u00f3n en cualquier momento.<\/p>\n<p>El Marketing Digital se compone de diferentes aspectos que deben ser tenidos en cuenta para alcanzar un gran potencial y maximizar su retorno de la inversi\u00f3n.<\/p>\n<p>Uno de ellos, y que desarrollar\u00e9 a lo largo de este post es sobre el <strong>Plan de Marketing en Redes Sociales.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e2d9ea3\" data-id=\"1e2d9ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7437c elementor-widget elementor-widget-image\" data-id=\"5a7437c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1024x682.jpg\" class=\"attachment-large size-large wp-image-131021\" alt=\"Palabras de marketing en redes sociales en bloques de madera\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4498ca26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4498ca26\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ac2201\" data-id=\"26ac2201\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d57632f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"2d57632f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38f9f402\" data-id=\"38f9f402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdf4293 elementor-widget elementor-widget-image\" data-id=\"4fdf4293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1024x682.jpg\" class=\"attachment-large size-large wp-image-131033\" alt=\"Adicci\u00f3n a las redes sociales\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15e3818f\" data-id=\"15e3818f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b91b6 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50b91b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46951a5a elementor-widget elementor-widget-heading\" data-id=\"46951a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el marketing de redes sociales?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68540257 elementor-widget elementor-widget-text-editor\" data-id=\"68540257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seg\u00fan <a href=\"http:\/\/whatis.techtarget.com\/definition\/social-media-marketing-SMM\" target=\"_blank\" rel=\"noopener\">Tech Target<\/a>, el significado del marketing en redes sociales es:<\/p>\n<blockquote>\n<p>El marketing en redes sociales (SMM) es una forma de marketing en Internet que utiliza las <a href=\"http:\/\/whatis.techtarget.com\/definition\/social-networking\" target=\"_blank\" rel=\"noopener\">redes sociales<\/a> como herramienta de marketing. El objetivo de la gesti\u00f3n estrat\u00e9gica de reuniones es producir contenidos que los usuarios compartan en sus redes sociales para ayudar a una empresa a aumentar la exposici\u00f3n de su marca y ampliar el alcance de sus clientes.<\/p>\n<\/blockquote>\n<p>La definici\u00f3n de \u00ab<a href=\"https:\/\/www.google.com\/search?q=definition+of+plan&amp;rct=j\" target=\"_blank\" rel=\"noopener\">plan<\/a>\u00bb la encontramos en Google como una propuesta detallada para hacer o conseguir algo.<\/p>\n<p>Por lo tanto, podemos definir que un plan de marketing en redes sociales es una propuesta detallada que utiliza las redes sociales para generar un contenido orientado a los objetivos del negocio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a1efb24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1efb24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbe58f3\" data-id=\"1cbe58f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ebb8b61 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ebb8b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277c8095 elementor-widget elementor-widget-heading\" data-id=\"277c8095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desarrollar un plan de marketing en redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a6f1f5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6f1f5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a3e4d96\" data-id=\"2a3e4d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2edd1687 elementor-widget elementor-widget-heading\" data-id=\"2edd1687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Analice su negocio y su mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-477e9918\" data-id=\"477e9918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b12bcfe elementor-widget elementor-widget-text-editor\" data-id=\"1b12bcfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algo que debe hacer primero es obtener un conocimiento profundo de su empresa. Si has hecho un plan estrat\u00e9gico, lo tendr\u00e1s f\u00e1cil, si no, tendr\u00e1s que estudiar cu\u00e1l es la visi\u00f3n del negocio. \u00bfY por qu\u00e9 hacer esto? Antes de empezar, debe saber qu\u00e9 tono utilizar\u00e1 su empresa para comunicarse con los clientes. Identifique los colores que coinciden con la identidad corporativa. Adem\u00e1s, esto ayudar\u00e1 a crear la imagen que se quiere mostrar en las redes sociales.<\/p>\n<p>Adem\u00e1s, un punto importante es conocer el presupuesto de marketing disponible, especialmente para las redes sociales. Muchas empresas piensan que con crear un perfil gratuito y todos los perfiles de las redes sociales es suficiente. Por supuesto que puedes realizar acciones de publicidad gratuita en las redes sociales, pero para tener un mayor alcance tendr\u00e1s que invertir en ello.<\/p>\n<p>Es fundamental saber a qui\u00e9n diriges tus esfuerzos de marketing, lo que en Inbound Marketing se conoce como el <strong>Buyer Persona.<\/strong> Para hacer una segmentaci\u00f3n, preg\u00fantese cu\u00e1l es la situaci\u00f3n profesional y personal de su cliente ideal, cu\u00e1les son sus datos demogr\u00e1ficos como el sexo, la edad, la ubicaci\u00f3n y la clase social. Qu\u00e9 gustos e intereses tienen, qu\u00e9 buscan y qu\u00e9 problema necesitan resolver.<\/p>\n<p>Con esto empiezas a armar el rompecabezas para saber qu\u00e9 mensaje est\u00e1s enviando y a qui\u00e9n se lo est\u00e1s enviando.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2409f3b0 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2409f3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76be36cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76be36cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-362b5607\" data-id=\"362b5607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd3f8d9 elementor-widget elementor-widget-heading\" data-id=\"3cd3f8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Crear metas y objetivos en las redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3509258e\" data-id=\"3509258e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3626e3f2 elementor-widget elementor-widget-image\" data-id=\"3626e3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1024x682.jpg\" class=\"attachment-large size-large wp-image-119368\" alt=\"El profesor de rob\u00f3tica explica la esencia del concepto de medios sociales.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-679ddd3d elementor-widget elementor-widget-text-editor\" data-id=\"679ddd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 quiere conseguir con su campa\u00f1a? Por supuesto, lo ideal siempre ser\u00e1 aumentar los ingresos de cualquier empresa, pero las redes sociales pueden ir m\u00e1s all\u00e1 del simple aumento de las ventas. Por ejemplo, obtener m\u00e1s visibilidad, m\u00e1s visualizaciones de v\u00eddeos y mejorar la comunicaci\u00f3n entre las empresas y los consumidores. Estos son algunos de los objetivos a largo plazo que pueden crear una relaci\u00f3n de fidelidad con el cliente.<\/p>\n<p>Algunos objetivos en las redes sociales pueden ser:<\/p>\n<ul>\n<li>X n\u00famero de personas que ven su publicaci\u00f3n.<\/li>\n<li>Promociona tu perfil para conseguir X n\u00famero de seguidores.<\/li>\n<li>Promueve tu post para generar X n\u00famero de likes o comentarios.<\/li>\n<li>Atraer un n\u00famero X de visitantes a su sitio web.<\/li>\n<li>Aumentar el n\u00famero de personas registradas en su sitio, lo que se denomina generaci\u00f3n de clientes potenciales.<\/li>\n<li>Reducir el presupuesto de gasto en publicidad, o mejor dicho, un gasto m\u00e1s efectivo.<\/li>\n<\/ul>\n<p>Los objetivos se eligen en funci\u00f3n de las necesidades de la empresa. Defina lo que quiere conseguir para reducir las cargas de trabajo y los gastos innecesarios.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132ac393 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"132ac393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a64bd39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a64bd39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f3325f0\" data-id=\"5f3325f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682e6af6 elementor-widget elementor-widget-heading\" data-id=\"682e6af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Elegir las redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6567326f\" data-id=\"6567326f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-db40a49 elementor-widget elementor-widget-text-editor\" data-id=\"db40a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay especialistas que afirman que es mejor estar en todas las redes sociales y hay otros que dicen que es mejor s\u00f3lo estar donde tienes m\u00e1s posibilidades de conectar con tus clientes reales.<\/p>\n<p>\u00bfQu\u00e9 recomiendo? Cree al menos su perfil en todas las redes sociales, pero c\u00e9ntrese s\u00f3lo en el uso de las redes sociales en las que est\u00e1n sus clientes potenciales. <\/p>\n<p>\u00bfPor qu\u00e9? Asegurar\u00e1s el nombre de tu empresa en la red social, pero no te concentres demasiado en ella si no hay clientes potenciales. Utilizar\u00e9 como ejemplo la red social Snapchat.<\/p>\n<p>Actualmente, esta red social es muy utilizada por los menores de 34 a\u00f1os. Quiz\u00e1s la edad de su mercado no sea esa, pero en el futuro ser\u00e1 un mercado potencial en la red social. As\u00ed que si ya tienes un perfil, habr\u00e1s avanzado en el proceso.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bb5923 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"69bb5923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b9df05e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9df05e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c4b6dd9\" data-id=\"2c4b6dd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f129019 elementor-widget elementor-widget-heading\" data-id=\"f129019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Crear un plan de contenidos y un calendario editorial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-438359e5\" data-id=\"438359e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15aed6b4 elementor-widget elementor-widget-image\" data-id=\"15aed6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-81977\" alt=\"content marketing matrix\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg 861w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b019a elementor-widget elementor-widget-text-editor\" data-id=\"65b019a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfHa elegido la red social? \u00bfSabes lo que quieres conseguir? \u00bfSabes a qui\u00e9n quieres atraer? Pues bien, es el momento de empezar a planificar el contenido que vas a crear y cu\u00e1ndo lo vas a compartir en tus redes.<\/p>\n<p>Hay una gran variedad de contenidos que puedes crear. La matriz de Marketing de Contenidos de <a href=\"http:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a> te ayudar\u00e1 a elegir qu\u00e9 tipo de contenido puedes hacer en funci\u00f3n de tus objetivos.<\/p>\n<p>Una vez elegido el tipo de contenido que se va a realizar, es el momento de planificarlo en el calendario editorial. Este calendario le ayudar\u00e1 a tener un calendario del arte que acaba de crear.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ae58e6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"16ae58e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e579b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e579b4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6664a90c\" data-id=\"6664a90c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c49e0d elementor-widget elementor-widget-heading\" data-id=\"25c49e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Crear, compartir y repetir<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b38f612\" data-id=\"1b38f612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e8688b elementor-widget elementor-widget-text-editor\" data-id=\"45e8688b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es hora de trabajar. Empieza a generar el contenido que has elegido. Algunos tardan m\u00e1s que otros, pero es esencial que lo que se crea est\u00e9 dirigido a los objetivos.<\/p>\n<p>Si no sabes qu\u00e9 tipo de contenido crear, siempre puedes <strong>inspirarte en los l\u00edderes<\/strong> de tu sector, en los competidores o en los clientes para saber qu\u00e9 contenido les gusta. No olvide que la creatividad y la identidad de su empresa ser\u00e1n los soportes de un mejor impacto.<\/p>\n<p>Una vez hechas las fotos, el libro electr\u00f3nico o el v\u00eddeo perfectos, es el momento de compartirlos. A\u00f1\u00e1delo a la red social elegida. Si elegiste varias redes, te recomiendo usar <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>, una herramienta muy \u00fatil que te ayudar\u00e1 con la automatizaci\u00f3n de los posts en varias redes sociales.<\/p>\n<p>Repita el proceso hasta que haya terminado con el plan. Ser constante en las redes sociales es importante para crear una presencia en la comunidad. Debemos estar atentos a las reacciones de los usuarios. Responda a cualquier comentario y agradezca cuando sea necesario. Si aparecen comentarios negativos, no borres el comentario ni te quedes callado, busca solucionar el problema que puede haber provocado su enfado o intenta reducirlo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060aec7 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"060aec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-04c9456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04c9456\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df6346c\" data-id=\"df6346c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3362e elementor-widget elementor-widget-heading\" data-id=\"af3362e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Evaluar y ajustar el plan de marketing en redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-feb5911\" data-id=\"feb5911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd36ab elementor-widget elementor-widget-image\" data-id=\"0fd36ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1024x682.jpg\" class=\"attachment-large size-large wp-image-131045\" alt=\"Medios de comunicaci\u00f3n social\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e8069 elementor-widget elementor-widget-text-editor\" data-id=\"88e8069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada d\u00eda se generan m\u00e1s datos en las redes sociales. El n\u00famero de \u00ablikes\u00bb, \u00abretweets\u00bb, \u00abshare\u00bb, \u00abviews\u00bb del perfil, y otras acciones sociales que generan el \u00abengagement\u00bb pueden estar disponibles en los tableros de an\u00e1lisis de las redes sociales. La mayor\u00eda de las redes sociales ofrecen informaci\u00f3n a las empresas sobre lo que se ha hecho en la red social.<\/p>\n<p>Las anal\u00edticas son muy \u00fatiles porque con ellas se puede analizar la informaci\u00f3n generada. Por mencionar uno, Twitter Analytics proporciona informaci\u00f3n sobre los datos demogr\u00e1ficos, los gustos e intereses, el tiempo que se pasa en la red y mucho m\u00e1s. Se puede obtener informaci\u00f3n a partir de cuadros de mando especializados seg\u00fan la red social en la que se encuentre. Por lo tanto, eval\u00fae las acciones de su plan y haga algunos ajustes si es necesario.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61aecb57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61aecb57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f96b4c\" data-id=\"73f96b4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49434b60 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"49434b60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62b21848\" data-id=\"62b21848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b99e2a elementor-widget elementor-widget-image\" data-id=\"49b99e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1024x627.jpg\" class=\"attachment-large size-large wp-image-131057\" alt=\"Amigos sosteniendo burbujas de pensamiento con el concepto de medios sociales ico\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1024x627.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-300x184.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-768x470.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1536x941.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41cc3300\" data-id=\"41cc3300\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2883e99d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2883e99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be26740 elementor-widget elementor-widget-heading\" data-id=\"4be26740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s recursos para un plan de marketing en redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acbe552 elementor-widget elementor-widget-text-editor\" data-id=\"5acbe552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para a\u00f1adir m\u00e1s ideas para crear un plan de marketing en redes sociales, dejo aqu\u00ed algunos recursos que pueden ser \u00fatiles para hacer el trabajo.<\/p>\n<p><a href=\"http:\/\/www.business.gov.au\/business-topics\/templates-and-downloads\/social-media-template-and-guide\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">Gu\u00eda y plantilla de marketing en redes sociales del Gobierno de Australia<\/a><\/p>\n<p>Puede acceder al sitio del gobierno australiano para descargar desde all\u00ed la plantilla, que es un documento completo con una lista de comprobaci\u00f3n para crear un plan de marketing eficaz en las redes sociales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67eb391e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67eb391e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c0f619e\" data-id=\"1c0f619e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146ccae5 elementor-widget elementor-widget-heading\" data-id=\"146ccae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s sobre las <b>redes sociales<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34414e94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34414e94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d8bca3\" data-id=\"69d8bca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un plan de marketing en redes sociales es relevante para alcanzar el objetivo que se persigue en las plataformas sociales. El plan de marketing en redes sociales le ayudar\u00e1 a crear las pautas necesarias para mejorar la presencia digital de su negocio. Sigue leyendo para conocer 6 pasos para hacer el plan de medios sociales [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":131077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,589],"tags":[],"class_list":["post-131399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-redes-sociales"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/131399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=131399"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/131399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/131077"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=131399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=131399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=131399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}