{"id":129728,"date":"2021-09-24T13:15:46","date_gmt":"2021-09-24T20:15:46","guid":{"rendered":"https:\/\/barrazacarlos.com\/tendencias-de-marketing-digital-para-emprendedores-y-pymes\/"},"modified":"2021-09-28T09:34:19","modified_gmt":"2021-09-28T16:34:19","slug":"tendencias-de-marketing-digital-para-emprendedores-y-pymes","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/tendencias-de-marketing-digital-para-emprendedores-y-pymes\/","title":{"rendered":"5 tendencias de marketing digital para emprendedores y pymes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"129728\" class=\"elementor elementor-129728 elementor-129643\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-733be0fe elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"733be0fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d95f2ce\" data-id=\"3d95f2ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74dac769 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74dac769\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-560ae299\" data-id=\"560ae299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ca08c2 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"12ca08c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fb1353 elementor-widget elementor-widget-heading\" data-id=\"25fb1353\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 tendencias de marketing digital para emprendedores y pymes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aed4523 elementor-widget elementor-widget-text-editor\" data-id=\"5aed4523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLas tendencias del marketing digital est\u00e1n en constante cambio, lo que mejorar\u00e1 el rendimiento de los proyectos de los emprendedores y de las peque\u00f1as empresas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb96b1a elementor-widget elementor-widget-text-editor\" data-id=\"bb96b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sigue leyendo para conocer algunas tendencias del Marketing Digital que pueden darte ideas para mejorar tu negocio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-35e69630 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"35e69630\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-21c363e8\" data-id=\"21c363e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674d25cf elementor-widget elementor-widget-image\" data-id=\"674d25cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/5-tendencias-de-marketing-digital-para-emprendedores-y-pymes-1024x576.jpg\" class=\"attachment-large size-large wp-image-129656\" alt=\"5 tendencias de marketing digital para emprendedores y pymes\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/5-tendencias-de-marketing-digital-para-emprendedores-y-pymes-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/5-tendencias-de-marketing-digital-para-emprendedores-y-pymes-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/5-tendencias-de-marketing-digital-para-emprendedores-y-pymes-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/5-tendencias-de-marketing-digital-para-emprendedores-y-pymes.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-269a7916 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"269a7916\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f78dd5\" data-id=\"6f78dd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f6c22b elementor-widget elementor-widget-heading\" data-id=\"24f6c22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b83ecd elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"40b83ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>septiembre 24, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/marketing-de-contenidos\/creacion-de-contenido\/\" class=\"elementor-post-info__terms-list-item\">Creaci\u00f3n de Contenido<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/marketing-de-contenidos\/\" class=\"elementor-post-info__terms-list-item\">Marketing de Contenidos<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307243db elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"307243db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Cambiar a English\" title=\"Cambiar a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Cambiar a Espa\u00f1ol\" title=\"Cambiar a Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a 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class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Cambiar a T\u00fcrk\u00e7e\" title=\"Cambiar a T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Cambiar a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Cambiar a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3b8dc5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3f3b8dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3f3b8dc5\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3f3b8dc5\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3f3b8dc5\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5805dca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5805dca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f4a7f1\" data-id=\"12f4a7f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53241d59 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"53241d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-debd677 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"debd677\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fc378cf\" data-id=\"5fc378cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44add838 elementor-widget elementor-widget-heading\" data-id=\"44add838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. El aumento del uso de la Inteligencia Artificial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28bd129d\" data-id=\"28bd129d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edda493 elementor-widget elementor-widget-image\" data-id=\"edda493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.singlegrain.com\/digital-marketing\/digital-marketing-trends-2021\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"529\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/artificial-intelligence-trends.webp\" class=\"attachment-large size-large wp-image-129669\" alt=\"tendencias de la inteligencia artificial\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/artificial-intelligence-trends.webp 743w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/artificial-intelligence-trends-300x214.webp 300w\" sizes=\"(max-width: 743px) 100vw, 743px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Razones para adoptar la IA (monograno)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1920a384 elementor-widget elementor-widget-text-editor\" data-id=\"1920a384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El uso de la inteligencia artificial aumentar\u00e1 en los pr\u00f3ximos a\u00f1os. A medida que esta tecnolog\u00eda vaya mejorando, sus usos se ir\u00e1n aplicando en diferentes aspectos de las empresas.<\/p>\n<p>Como se muestra en el gr\u00e1fico sobre las razones para adoptar la IA, se espera que esta tecnolog\u00eda aporte una ventaja competitiva a las empresas, seguida de la idea de desarrollar nuevos negocios. <\/p>\n<p>Como ya se ha mencionado en este blog, algunos escenarios de uso del avance de la Inteligencia Artificial son los softwares de traducci\u00f3n o de conversi\u00f3n de texto a voz.<\/p>\n<p>Por ejemplo, todos sabemos que hay errores comunes cuando se utilizan algunos programas de traducci\u00f3n tradicionales en los que la gram\u00e1tica o el significado de la frase cambia por completo. A medida que se aplican las tecnolog\u00edas de Deep Learning para mejorar las traducciones, las nuevas tecnolog\u00edas mejoran la traducci\u00f3n. Los emprendedores y las peque\u00f1as empresas que probablemente en el pasado ten\u00edan la dificultad de traducir documentos por s\u00ed mismos o contratando a otra persona, las traducciones de IA ahora ofrecen una opci\u00f3n mucho mejor para traducir documentos.<\/p>\n<p>O tambi\u00e9n, tenemos el ejemplo de los audios Text to Speech con Alexa o Google Assistant, donde antes las voces se escuchaban muy rob\u00f3ticas, y ahora est\u00e1n cerca de hablar como un humano real. <\/p>\n<p>Y hay muchas m\u00e1s aplicaciones que seguramente empezaremos a ver en un futuro pr\u00f3ximo, ya que el uso de los grandes proveedores de la nube, como AWS, Google Cloud, Azure, sigue creciendo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8876fef elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8876fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM224 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm176-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h328c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78353c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78353c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ce86064\" data-id=\"3ce86064\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebfb56a elementor-widget elementor-widget-heading\" data-id=\"5ebfb56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Chatbots<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f8753\" data-id=\"2f8753\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f9e59c elementor-widget elementor-widget-image\" data-id=\"5f9e59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/four-wheeled-metallic-chat-bot-robot-on-purple-brown-background-1024x682.jpg\" class=\"attachment-large size-large wp-image-129683\" alt=\"Robot de chat met\u00e1lico de cuatro ruedas sobre fondo marr\u00f3n p\u00farpura\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/four-wheeled-metallic-chat-bot-robot-on-purple-brown-background-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/four-wheeled-metallic-chat-bot-robot-on-purple-brown-background-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/four-wheeled-metallic-chat-bot-robot-on-purple-brown-background-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/four-wheeled-metallic-chat-bot-robot-on-purple-brown-background-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/four-wheeled-metallic-chat-bot-robot-on-purple-brown-background.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5809daad elementor-widget elementor-widget-text-editor\" data-id=\"5809daad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dado que el servicio de atenci\u00f3n al cliente es una de las principales actividades de cualquier empresa, a veces resulta imposible de manejar s\u00f3lo por un peque\u00f1o grupo de gerentes o representantes de cuentas.<\/p>\n<p>Cuando la base de clientes siga creciendo, tambi\u00e9n puede crecer el n\u00famero de solicitudes de asistencia, por lo que los chatbots se han convertido en una herramienta \u00fatil para los emprendedores que empiezan a crecer.<\/p>\n<p>Los chatbots se han convertido en la primera l\u00ednea de interacci\u00f3n entre el cliente y la empresa.<\/p>\n<p>Tambi\u00e9n puede ocurrir que algunas de las preguntas que tienen los clientes se puedan resolver f\u00e1cilmente con respuestas autom\u00e1ticas.<\/p>\n<p>Por lo tanto, esto tambi\u00e9n puede ayudar a los equipos de atenci\u00f3n al cliente a reducir el n\u00famero de tickets de asistencia.<\/p>\n<p>Pero tambi\u00e9n es importante evitar que se pierda la interacci\u00f3n humana entre el cliente y la empresa, y a veces puede resultar frustrante limitarse a recibir respuestas simples que en realidad no responden a la necesidad del cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f5256 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f5f5256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM224 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm176-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h328c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40b569b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b569b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-587fcd01\" data-id=\"587fcd01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58350225 elementor-widget elementor-widget-heading\" data-id=\"58350225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Contenido de v\u00eddeos cortos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-425ff8fb\" data-id=\"425ff8fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc0a313 elementor-widget elementor-widget-image\" data-id=\"dc0a313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/african-influencer-recording-podcast-and-taking-selfie-1024x682.jpg\" class=\"attachment-large size-large wp-image-129698\" alt=\"Influenciador africano grabando un podcast y tom\u00e1ndose un selfie\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/african-influencer-recording-podcast-and-taking-selfie-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/african-influencer-recording-podcast-and-taking-selfie-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/african-influencer-recording-podcast-and-taking-selfie-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/african-influencer-recording-podcast-and-taking-selfie-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/african-influencer-recording-podcast-and-taking-selfie.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ceb3ef elementor-widget elementor-widget-text-editor\" data-id=\"46ceb3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La tendencia de TikTok tambi\u00e9n ha saltado a otras plataformas y ahora tenemos muchos contenidos de v\u00eddeo cortos en canales de medios sociales como Youtube Shorts y Facebook e Instagram Reels.<\/p>\n<p>Este consumo masivo de v\u00eddeos cortos est\u00e1 haciendo surgir la creaci\u00f3n de v\u00eddeos verticales con una duraci\u00f3n inferior a un minuto para mantener a la audiencia enganchada.<\/p>\n<p>Los emprendedores y las peque\u00f1as empresas pueden aprovechar esta tendencia para obtener un mayor alcance de sus contenidos y dar a conocer su marca.<\/p>\n<p>Dado que el contenido en s\u00ed es corto, se puede captar f\u00e1cilmente la atenci\u00f3n del usuario, pero el tiempo de retenci\u00f3n de una marca espec\u00edfica tambi\u00e9n se reducir\u00e1, ya que los usuarios podr\u00edan querer seguir viendo los pr\u00f3ximos v\u00eddeos de otros creadores. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98cfb78 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"98cfb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM224 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm176-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h328c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63a4e083 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63a4e083\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47e6a4a6\" data-id=\"47e6a4a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730785ca elementor-widget elementor-widget-heading\" data-id=\"730785ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Verdaderos embajadores de marca - Influencers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3df10d29\" data-id=\"3df10d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd9a112 elementor-widget elementor-widget-image\" data-id=\"bd9a112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-influencer-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-129718\" alt=\"Influencer en las redes sociales\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-influencer-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-influencer-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-influencer-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-influencer-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-influencer.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0c12f5 elementor-widget elementor-widget-text-editor\" data-id=\"3b0c12f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como Instagram se ha convertido en una de las mayores plataformas que tambi\u00e9n ha dado el auge a los llamados Influencers, muchas personas tambi\u00e9n se han convertido en estafadores dentro de esta plataforma.<\/p>\n<p>Y es que en realidad es muy f\u00e1cil comprar los \u00abn\u00fameros de vanidad\u00bb, como seguidores y likes, que las marcas pueden ser enga\u00f1adas con estas cuentas falsas. Por lo tanto, cuando las marcas lanzan campa\u00f1as con influencers y no ven los resultados que esperaban, deber\u00edan haber echado un vistazo real a su base de seguidores.<\/p>\n<p>Por lo tanto, la tendencia de los influencers o el desarrollo de verdaderos embajadores de marca seguir\u00e1 adelante, ya que el marketing de boca a boca seguir\u00e1 siendo uno de los m\u00e9todos m\u00e1s fiables para generar negocio, pero m\u00e1s cuando \u00e9ste proviene de influencers de confianza.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44507e elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"e44507e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM224 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm176-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h328c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ab38e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ab38e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a561711\" data-id=\"4a561711\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e6844b elementor-widget elementor-widget-heading\" data-id=\"73e6844b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Marketing de contenidos orientado al valor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-242bcf73\" data-id=\"242bcf73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34837fac elementor-widget elementor-widget-image\" data-id=\"34837fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/content-marketing-1024x682.jpg\" class=\"attachment-large size-large wp-image-123627\" alt=\"Content marketing\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/content-marketing-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/content-marketing-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/content-marketing-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/content-marketing-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/content-marketing.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e6bcf2 elementor-widget elementor-widget-text-editor\" data-id=\"13e6bcf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y a\u00f1ado valor orientado al t\u00e9rmino de marketing de contenidos, porque se est\u00e1n creando demasiados contenidos y posts de blogs que son opiniones o simples textos que no aportan demasiado valor a las audiencias.<\/p>\n<p>Al igual que en los v\u00eddeos cortos en los que estamos viendo este fen\u00f3meno de gente que simplemente baila delante de la c\u00e1mara, el contenido acabar\u00e1 transform\u00e1ndose para aportar un valor real a los usuarios.<\/p>\n<p>El contenido tiene m\u00faltiples formas, desde im\u00e1genes, infograf\u00edas, videos, textos, whitepapers y m\u00e1s, el llamado thin content debe ser reciclado para convertirlo en verdaderas piezas de contenido que aporten algo m\u00e1s que una p\u00e9rdida de tiempo.<\/p>\n<p>Podemos tomar como ejemplo de nuevo los v\u00eddeos de baile, donde algunos creadores est\u00e1n a\u00f1adiendo frases informativas que pretenden tanto entretener como educar en un solo v\u00eddeo corto, al menos est\u00e1 dando algo m\u00e1s que una persona bailando.<\/p>\n<p>Las empresas y los emprendedores deben tener enfocarse en lo que quieren conseguir con su estrategia de marketing y tener en cuenta c\u00f3mo aportan su valor en sus contenidos, y evitar crear s\u00f3lo contenidos de venta.<\/p>\n<p>En la opini\u00f3n de <a style=\"background-color: #ffffff;\" href=\"https:\/\/www.guillembaches.com\/\" target=\"_blank\" rel=\"noopener\"><b>Guillem Baches<\/b><\/a>, \u00abla posibilidad de ofrecer servicios online a trav\u00e9s de tu blog personal o p\u00e1gina corporativa se ha convertido en un eje de vital importancia especialmente para aquellos profesionales independientes o peque\u00f1as empresas que desean dar un impulso a su visibilidad en Internet y aumentar la captaci\u00f3n de nuevos clientes\u00bb.<\/p>\n<p>Un blog aportar\u00e1 m\u00e1s beneficios para desarrollar contenidos profundos de formato largo que aporten m\u00e1s de lo que los usuarios estan buscando.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4d5547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4d5547\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2060f3d2\" data-id=\"2060f3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-276024e8 elementor-widget elementor-widget-heading\" data-id=\"276024e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s informaci\u00f3n sobre el <b>marketing digital.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a48374f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a48374f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37a9d099\" data-id=\"37a9d099\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sigue leyendo para conocer algunas tendencias del Marketing Digital que pueden darte ideas para mejorar tu negocio. Escrito por This post is also available in: English Espa\u00f1ol Deutsch Italiano Portugu\u00eas Fran\u00e7ais \u0420\u0443\u0441\u0441\u043a\u0438\u0439 \u7b80\u4f53\u4e2d\u6587 Nederlands polski \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u65e5\u672c\u8a9e Tabla de Contenidos 1. El aumento del uso de la Inteligencia Artificial Reasons for adopting AI (Single Grain) [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":129656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[678,577,266],"tags":[],"class_list":["post-129728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-contenido","category-marketing-de-contenidos","category-marketing-digital-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/129728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=129728"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/129728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/129656"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=129728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=129728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=129728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}