{"id":124578,"date":"2021-08-26T17:32:57","date_gmt":"2021-08-27T00:32:57","guid":{"rendered":"https:\/\/barrazacarlos.com\/segmentacion-del-mercado-en-el-marketing-digital\/"},"modified":"2021-10-25T13:39:30","modified_gmt":"2021-10-25T20:39:30","slug":"segmentacion-del-mercado-en-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/segmentacion-del-mercado-en-el-marketing-digital\/","title":{"rendered":"La importancia de la segmentaci\u00f3n del mercado en el marketing digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"124578\" class=\"elementor elementor-124578 elementor-124514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b438253 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4b438253\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3da6926e\" data-id=\"3da6926e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d72c899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d72c899\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-296e0a58\" data-id=\"296e0a58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158cc076 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"158cc076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e9b689 elementor-widget elementor-widget-heading\" data-id=\"13e9b689\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La importancia de la segmentaci\u00f3n del mercado en el marketing digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20457763 elementor-widget elementor-widget-text-editor\" data-id=\"20457763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conozca a su cliente Es una frase que escuchar\u00e1s con frecuencia, pues toda empresa depende de sus clientes y por ello la importancia de la segmentaci\u00f3n del mercado en el <a href=\"https:\/\/brandbackers.com.mx\/\" target=\"_blank\" rel=\"noopener\">marketing digital<\/a> como la principal estrategia que ayudar\u00e1 a determinar los nichos a los que se quiere llegar.<\/p>\n<p>Aprender a realizar una correcta segmentaci\u00f3n del marketing digital, te dar\u00e1 la claridad para adaptar tu producto o servicio seg\u00fan las necesidades de tus clientes, sus gustos e incluso seg\u00fan los sitios donde pasan m\u00e1s tiempo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5871469c elementor-hidden-tablet elementor-hidden-phone\" data-id=\"5871469c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5c627a7c\" data-id=\"5c627a7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4ddef2 elementor-widget elementor-widget-image\" data-id=\"7a4ddef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/La-importancia-de-la-segmentacion-del-mercado-en-el-marketing-digital-1024x576.jpg\" class=\"attachment-large size-large wp-image-124526\" alt=\"La importancia de la segmentaci\u00f3n del mercado en el marketing digital\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/La-importancia-de-la-segmentacion-del-mercado-en-el-marketing-digital-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/La-importancia-de-la-segmentacion-del-mercado-en-el-marketing-digital-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/La-importancia-de-la-segmentacion-del-mercado-en-el-marketing-digital-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/La-importancia-de-la-segmentacion-del-mercado-en-el-marketing-digital.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76be6860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76be6860\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22fd57f\" data-id=\"22fd57f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e75954c elementor-widget elementor-widget-heading\" data-id=\"2e75954c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0b9be6 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"3d0b9be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>agosto 26, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/redes-sociales\/\" class=\"elementor-post-info__terms-list-item\">Redes Sociales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744f50f1 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"744f50f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Cambiar a English\" title=\"Cambiar a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Cambiar a Espa\u00f1ol\" title=\"Cambiar a Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Deutsch\" title=\"Cambiar a Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Italiano\" title=\"Cambiar a Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Portugu\u00eas\" title=\"Cambiar a Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Fran\u00e7ais\" title=\"Cambiar a Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Cambiar a \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" title=\"Cambiar a \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"><span class=\"wpml-ls-native\">\u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-zh-hans wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/zh-hans\/\" hreflang=\"zh-hans\" lang=\"zh-hans\" class=\"wpml-ls-link\" aria-label=\"Cambiar a \u7b80\u4f53\u4e2d\u6587\" title=\"Cambiar a \u7b80\u4f53\u4e2d\u6587\"><span class=\"wpml-ls-native\">\u7b80\u4f53\u4e2d\u6587<\/span><\/a><\/span>\t<span 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\u0627\u0644\u0639\u0631\u0628\u064a\u0629\"><span class=\"wpml-ls-native\">\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ja wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ja\/\" hreflang=\"ja\" lang=\"ja\" class=\"wpml-ls-link\" aria-label=\"Cambiar a \u65e5\u672c\u8a9e\" title=\"Cambiar a \u65e5\u672c\u8a9e\"><span class=\"wpml-ls-native\">\u65e5\u672c\u8a9e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ro wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ro\/\" hreflang=\"ro\" lang=\"ro\" class=\"wpml-ls-link\" aria-label=\"Cambiar a Rom\u00e2n\u0103\" title=\"Cambiar a Rom\u00e2n\u0103\"><span class=\"wpml-ls-native\">Rom\u00e2n\u0103<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-sv wpml-ls-item-legacy-post-translations\"><a 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wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Cambiar a T\u00fcrk\u00e7e\" title=\"Cambiar a T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Cambiar a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Cambiar a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671b7790 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"671b7790\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__671b7790\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__671b7790\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__671b7790\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37dfcff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37dfcff6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66f24b48\" data-id=\"66f24b48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1db2dce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db2dce7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c0b0ad9\" data-id=\"7c0b0ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25132fdf elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25132fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ae913 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"24ae913\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la segmentaci\u00f3n del mercado?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a74f985 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7a74f985\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentaci\u00f3n del mercado se refiere a la forma de dividir los diferentes tipos de clientes potenciales en grupos espec\u00edficos, lo que permite establecer mejores estrategias centradas en las necesidades de cada uno.<\/p>\n<p>La segmentaci\u00f3n de clientes es la base de toda buena estrategia de marketing digital.<\/p>\n<p>Si quieres que tu empresa tenga \u00e9xito, el primer paso que debes dar es conocer realmente las caracter\u00edsticas del nicho al que quieres llegar.<\/p>\n<p>Para que te hagas una idea, puedes aplicar estos ejemplos de segmentaci\u00f3n digital:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78543c5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"78543c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Realiza campa\u00f1as segmentadas por intereses, edades, entre otros a trav\u00e9s de Facebook Ads.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Utilice Google Ads como herramienta de publicidad de pago para realizar la segmentaci\u00f3n mediante la b\u00fasqueda de palabras clave.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Una herramienta poderosa es el uso del marketing por correo electr\u00f3nico, ya que le permite conocer mejor los intereses de sus clientes y realizar un seguimiento postventa.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7251a908\" data-id=\"7251a908\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d94a2 elementor-widget elementor-widget-image\" data-id=\"36d94a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-1024x678.jpg\" class=\"attachment-large size-large wp-image-124539\" alt=\"business\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-1024x678.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-300x199.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-768x509.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-1536x1018.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68570c27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68570c27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-599c505e\" data-id=\"599c505e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-194c1764 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"194c1764\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-764ae83f\" data-id=\"764ae83f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd4f995 elementor-widget elementor-widget-image\" data-id=\"cd4f995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-1024x682.jpg\" class=\"attachment-large size-large wp-image-124551\" alt=\"Retrato de una hermosa mujer de negocios madura disfrutando, trabajando en un ordenador port\u00e1til, anuncio encantador\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a58f15b\" data-id=\"7a58f15b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-477aaabe elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"477aaabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601a2eb elementor-widget elementor-widget-heading\" data-id=\"601a2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importancia de la segmentaci\u00f3n del mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7161af elementor-widget elementor-widget-text-editor\" data-id=\"6f7161af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La importancia de la segmentaci\u00f3n del mercado radica en los beneficios que puede obtener su empresa, algunos de ellos son:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c542374 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c542374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Crear un enlace cliente-producto.<\/b> La vinculaci\u00f3n del cliente con la marca o empresa permitir\u00e1 lograr mayores ventas, mejorar el servicio prestado, tener un mejor posicionamiento, entre otros.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Fidelizaci\u00f3n de clientes.<\/b> Un cliente fiel es dif\u00edcil de obtener, pero especificando el tipo de persona que busca tu producto, el trabajo ser\u00e1 un poco m\u00e1s f\u00e1cil, porque todas las estrategias estar\u00e1n orientadas a crear el v\u00ednculo con ellos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Mantenga al cliente.<\/b> No se trata de hacer una sola venta, sino de hacer sentir al cliente que no necesita ninguna otra marca que no sea la suya. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Atraer a nuevos clientes.<\/b> Toda empresa que quiere crecer, busca atraer nuevos clientes, y para ello es importante segmentar el mercado en funci\u00f3n del nuevo nicho al que se aspira a llegar.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Reducci\u00f3n de costes.<\/b> \u00bfY c\u00f3mo lo hacemos? Estableciendo estrategias de marketing en los nichos que son rentables y rechazando los que no lo son.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53822ef elementor-widget elementor-widget-text-editor\" data-id=\"53822ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentaci\u00f3n en el marketing digital te ofrece muchas herramientas que te permiten captar la informaci\u00f3n que necesitas para desarrollar la estrategia perfecta, incluso m\u00e1s de lo que te ofrece el mercado tradicional. Tienes email marketing, marketing automatizado, retargeting, entre otras <a href=\"https:\/\/brandbackers.com.mx\/estrategia-de-marketing-digital\" target=\"_blank\" rel=\"noopener\">estrategias digitales<\/a>.<\/p>\n<p>Otro punto a considerar en la importancia de la segmentaci\u00f3n en la publicidad es que le ayudar\u00e1 a sincerar la informaci\u00f3n que es de valor.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Hoy en d\u00eda, gracias a las redes sociales y a la tecnolog\u00eda, tenemos a nuestra disposici\u00f3n mucha informaci\u00f3n que, si se utiliza correctamente, impulsar\u00e1 nuestra empresa. Para ello tenemos que establecer criterios que nos permitan depurar lo que podemos utilizar en nuestro beneficio y descartar lo que no es \u00fatil.<\/p>\n<p>Si todav\u00eda se pregunta por qu\u00e9 segmentar el mercado, recuerde que cuando conoce con mayor detalle lo que quiere o necesita su p\u00fablico objetivo, es m\u00e1s f\u00e1cil crear estrategias de marketing para conseguirlo.<\/p>\n<p>Adem\u00e1s, a trav\u00e9s de la segmentaci\u00f3n del mercado en el marketing digital, podemos establecer contenidos personalizados seg\u00fan el embudo de ventas; por ejemplo, compartir un e-book totalmente gratuito para un target espec\u00edfico de leads (seguidores) para incentivar futuras compras.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4977e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4977e91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e66ad9\" data-id=\"3e66ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650e5836 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"650e5836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a7198e elementor-widget elementor-widget-heading\" data-id=\"12a7198e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de segmentaci\u00f3n en el marketing digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fafd81d elementor-widget elementor-widget-text-editor\" data-id=\"6fafd81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toda estrategia de <a href=\"https:\/\/brandbackers.com.mx\/agencia-de-marketing-digital\" target=\"_blank\" rel=\"noopener\">marketing digital<\/a> parte de una correcta segmentaci\u00f3n del p\u00fablico objetivo, para ello podemos responder a preguntas como: \u00bfCu\u00e1les son sus gustos? \u00bfQu\u00e9 edad tienen? \u00bfD\u00f3nde viven?<\/p>\n<p>Conozcamos los 4 tipos principales de segmentaci\u00f3n en el marketing digital:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-123af960 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123af960\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f6ead86\" data-id=\"1f6ead86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d6e9ef elementor-widget elementor-widget-heading\" data-id=\"68d6e9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n geogr\u00e1fica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3628274a\" data-id=\"3628274a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6921f6b9 elementor-widget elementor-widget-video\" data-id=\"6921f6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=oQw8pn-xgZY&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b36a0fe elementor-widget elementor-widget-text-editor\" data-id=\"6b36a0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentaci\u00f3n geogr\u00e1fica se refiere al espacio f\u00edsico y al entorno donde vive su p\u00fablico objetivo. Estos son los lugares donde su empresa puede estar preparada para ir.<\/p>\n<p>Las variables a tener en cuenta aqu\u00ed son:<\/p>\n<p>\u2981 Pa\u00eds o regi\u00f3n del mundo.<br \/>\u2981 Tama\u00f1o del pa\u00eds<br \/>\u2981 Ciudad<br \/>Regi\u00f3n<br \/>\u2981 Clima<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471d7e01 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"471d7e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d723066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d723066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0e7954\" data-id=\"e0e7954\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776c0d0 elementor-widget elementor-widget-heading\" data-id=\"776c0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n demogr\u00e1fica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1afb7060\" data-id=\"1afb7060\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578b30c elementor-widget elementor-widget-video\" data-id=\"578b30c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=iYJDR3qU9rk&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fac4f1a elementor-widget elementor-widget-text-editor\" data-id=\"4fac4f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A trav\u00e9s de la segmentaci\u00f3n demogr\u00e1fica podemos llevar a nuestro p\u00fablico objetivo a un punto m\u00e1s espec\u00edfico, este es uno de los enfoques principales y m\u00e1s utilizados.<\/p>\n<p>Aqu\u00ed hay que tener en cuenta variables como:<\/p>\n<p>\u2981 Edad<br \/>\u2981 Sexo<br \/>\u2981 Estado civil<br \/>\u2981 Profesi\u00f3n<br \/>\u2981 Nivel educativo<br \/>\u2981 Situaci\u00f3n socioecon\u00f3mica<br \/>\u2981 Religi\u00f3n<br \/>\u2981 Nacionalidad<br \/>\u2981 Cultura<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebaa315 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"ebaa315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-285a3757 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"285a3757\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-306142fa\" data-id=\"306142fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f13fa1c elementor-widget elementor-widget-heading\" data-id=\"5f13fa1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n psicogr\u00e1fica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3aa83a0e\" data-id=\"3aa83a0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544678e elementor-widget elementor-widget-video\" data-id=\"544678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Fij1aBcl_Ts&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8266c6 elementor-widget elementor-widget-text-editor\" data-id=\"4c8266c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentaci\u00f3n psicogr\u00e1fica tiene en cuenta los aspectos psicol\u00f3gicos del p\u00fablico objetivo.<\/p>\n<p>Toda empresa de \u00e9xito tiene en cuenta el v\u00ednculo que se puede crear con el cliente, bas\u00e1ndose en los siguientes aspectos:<\/p>\n<p>\u2981 Personalidad<br \/>\u2981 Valores<br \/>\u2981 Estilo de vida<br \/>\u2981 Intereses y preferencias.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2144491 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2144491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5eed61d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eed61d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79aacb98\" data-id=\"79aacb98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427d5fd8 elementor-widget elementor-widget-heading\" data-id=\"427d5fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n del comportamiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18684b21\" data-id=\"18684b21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ab0b3 elementor-widget elementor-widget-video\" data-id=\"27ab0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=7jl5JvQ0co0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-798318d5 elementor-widget elementor-widget-text-editor\" data-id=\"798318d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A trav\u00e9s de la segmentaci\u00f3n por comportamiento, podr\u00e1 conocer a\u00fan m\u00e1s a su p\u00fablico objetivo; de esta manera, las estrategias que establezca para su producto o servicio ser\u00e1n mejor recibidas.<\/p>\n<p>Los puntos que se estudian aqu\u00ed son:<\/p>\n<p>\u2981 Patrones de consumo, \u00bfqu\u00e9 buscan los clientes al elegir un producto o servicio? Calidad, asesoramiento, facilidades de pago, cumplimiento.<br \/>\u2981 Frecuencia de compra.<br \/>\u2981 Fidelidad a la marca.<\/p>\n<p>Adem\u00e1s, podemos mencionar otras dos segmentaciones que se pueden hacer para ser lo m\u00e1s espec\u00edficos posible con el nicho al que queremos llegar.<\/p>\n<p>La primera es por el tipo de industria en la que operar\u00e1 nuestra empresa y la otra por el tipo de productos, teniendo en cuenta las especificaciones que tiene para ofrecer al p\u00fablico.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-121eabdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"121eabdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3484d798\" data-id=\"3484d798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cfdba3d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4cfdba3d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d20dd69\" data-id=\"7d20dd69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f7daf6 elementor-widget elementor-widget-image\" data-id=\"45f7daf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--1024x633.jpg\" class=\"attachment-large size-large wp-image-124566\" alt=\"Esferas de influencia. Marketing de influenciadores.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--1024x633.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--300x185.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--768x475.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--1536x949.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7796ff9\" data-id=\"7796ff9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc82168 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fc82168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7bddfc elementor-widget elementor-widget-heading\" data-id=\"5c7bddfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 fuentes utilizar para aprender m\u00e1s sobre el marketing digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebf406d elementor-widget elementor-widget-text-editor\" data-id=\"6ebf406d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por \u00faltimo, te recomendamos que busques profundizar a\u00fan m\u00e1s en la segmentaci\u00f3n del mercado; para ello puedes utilizar como fuentes de referencia a los siguientes autores de marketing digital:<\/p>\n<p>\u2981 <a href=\"https:\/\/www.sethgodin.com\/\" target=\"_blank\" rel=\"noopener\">Seth Godin<\/a>: est\u00e1 considerado como uno de los mayores exponentes te\u00f3ricos del marketing, es autor de \u00abLa vaca p\u00farpura\u00bb y \u00abTribus: necesitamos que nos gu\u00edes\u00bb.<\/p>\n<p>\u2981 <a href=\"https:\/\/timash.com\/\" target=\"_blank\" rel=\"noopener\">Tim Ash<\/a>: Consultor y asesor de marketing digital ruso, autor de \u00abLanding Page Optimization\u00bb, betseller con m\u00e1s de 50.000 ejemplares vendidos.<\/p>\n<p>\u2981 <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a>: creador de las 4 herramientas SEO m\u00e1s populares, autor de los principales blogs de marketing y fundador de herramientas digitales como: \u00abCrazy Eggs\u00bb, \u00abHello Bar\u00bb y \u00abUbersuggest\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe8995e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe8995e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7924bc3\" data-id=\"7924bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e70d9d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e70d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738de8c elementor-widget elementor-widget-heading\" data-id=\"738de8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Referencias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3749a elementor-widget elementor-widget-text-editor\" data-id=\"cd3749a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/branch.com.co\/marketing-digital\/5-exponentes-del-marketing-digital-que-debes-conocer\/\" target=\"_blank\" rel=\"noopener\">Branch<\/a><\/p>\n<p><a href=\"https:\/\/ridmkt.com\/ejemplos-de-segmentacion-digital\/\" target=\"_blank\" rel=\"noopener\">RidMKT<\/a><\/p>\n<p><a href=\"https:\/\/www.nextu.com\/blog\/los-4-tipos-de-segmentacion-del-mercado\/\" target=\"_blank\" rel=\"noopener\">Nextu<\/a><\/p>\n<p><a href=\"https:\/\/rockcontent.com\/es\/blog\/tipos-de-segmentacion-de-mercados\/\" target=\"_blank\" rel=\"noopener\">Rockcontent<\/a><\/p>\n<p><a href=\"https:\/\/www.iebschool.com\/blog\/segmentacion-publico-objetivo-beneficios-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">Iebschool<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16e2f3f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16e2f3f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75ddaea5\" data-id=\"75ddaea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f57837 elementor-widget elementor-widget-heading\" data-id=\"7f57837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s acerca <b>Content Marketing<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e80846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e80846\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45a1b3e3\" data-id=\"45a1b3e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conozca a su cliente Es una frase que escuchar\u00e1s con frecuencia, pues toda empresa depende de sus clientes y por ello la importancia de la segmentaci\u00f3n del mercado en el marketing digital como la principal estrategia que ayudar\u00e1 a determinar los nichos a los que se quiere llegar. Aprender a realizar una correcta segmentaci\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":124526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,589],"tags":[1715],"class_list":["post-124578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-redes-sociales","tag-segmentacion-del-mercado"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/124578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=124578"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/124578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/124526"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=124578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=124578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=124578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}