{"id":133828,"date":"2021-10-09T14:31:13","date_gmt":"2021-10-09T21:31:13","guid":{"rendered":"https:\/\/barrazacarlos.com\/business-model-canvas\/"},"modified":"2021-10-09T14:31:20","modified_gmt":"2021-10-09T21:31:20","slug":"business-model-canvas","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/de\/business-model-canvas\/","title":{"rendered":"Business Model Canvas | Was ist das, Beispiele und wie man eines schreibt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"133828\" class=\"elementor elementor-133828 elementor-127242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ad208d elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"42ad208d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-598ba31b\" data-id=\"598ba31b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bf9c5e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf9c5e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45835515\" data-id=\"45835515\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b02e37 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"36b02e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b22ab0 elementor-widget elementor-widget-heading\" data-id=\"74b22ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Business Model Canvas | Was ist das, Beispiele und wie man eines schreibt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bf6b9 elementor-widget elementor-widget-text-editor\" data-id=\"52bf6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr viele hat das Canvas-Gesch\u00e4ftsmodell als Struktur gedient, in die sie ihre Ideen mit der Absicht einbringen sollten, sie in ein Gesch\u00e4ftsprojekt zu verwandeln. <\/p>\n<p>Und das war die Absicht ihres Sch\u00f6pfers!<\/p>\n<p>Lesen Sie weiter, um zu erfahren, was ein Gesch\u00e4ftsmodell ist, welche Bedeutung es hat, welche Arten es gibt und wie man ein Canvas-Modell erstellt.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6dd884f3 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"6dd884f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d77b3b3\" data-id=\"1d77b3b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf9d578 elementor-widget elementor-widget-image\" data-id=\"1cf9d578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Geschaftsmodell-Canvas-1024x576.jpg\" class=\"attachment-large size-large wp-image-127250\" alt=\"Business Model Canvas\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Geschaftsmodell-Canvas-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Geschaftsmodell-Canvas-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Geschaftsmodell-Canvas-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Geschaftsmodell-Canvas.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a35938b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a35938b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22d83eb8\" data-id=\"22d83eb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ef013f elementor-widget elementor-widget-heading\" data-id=\"79ef013f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Geschrieben von<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fca7a3d elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"2fca7a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Oktober 9, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/de\/category\/entrepreneurship-de\/\" class=\"elementor-post-info__terms-list-item\">Entrepreneurship<\/a>, <a href=\"https:\/\/barrazacarlos.com\/de\/category\/entrepreneurship-de\/geschaftliche-planung\/\" class=\"elementor-post-info__terms-list-item\">Gesch\u00e4ftliche Planung<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5438eacc elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"5438eacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Diese Beitrag ist auch verf\u00fcgbar in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Wechseln zu English\" title=\"Wechseln zu English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Wechseln zu Espa\u00f1ol\" 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gefunden.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tInhaltsangabe\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__799afff\" aria-expanded=\"true\" aria-label=\"Inhaltsverzeichnis \u00f6ffnen\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__799afff\" aria-expanded=\"true\" aria-label=\"Inhaltsverzeichnis schlie\u00dfen\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__799afff\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62990f53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62990f53\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47410d8b\" data-id=\"47410d8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42e84755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42e84755\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-20c7dd50\" data-id=\"20c7dd50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2007aaeb elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2007aaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd0e398 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2cd0e398\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist ein Gesch\u00e4ftsmodell?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189a650d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"189a650d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bei der Definition des Gesch\u00e4ftsmodells handelt es sich um ein dem <a href=\"https:\/\/barrazacarlos.com\/how-to-write-a-business-plan\/\">Gesch\u00e4ftsplan<\/a> vorausgehendes Instrument, das es erm\u00f6glicht, mit absoluter Klarheit zu definieren, was auf dem Markt angeboten werden soll.  <\/p>\n<p>Zu diesem Zeitpunkt sollte man sich dar\u00fcber im Klaren sein, dass einige der wichtigsten Punkte die Art und Weise sind, wie das Angebot gemacht werden soll, welches das Publikum ist, an das es verkauft werden soll, und wie die Einnahmen erzielt werden sollen. <\/p>\n<p>Wir k\u00f6nnen also feststellen, dass es sich um ein Analyseinstrument handelt, das nicht nur die M\u00f6glichkeit bietet, zu wissen, wer man ist, sondern auch, wie man es tun kann, welche Kosten anfallen, welche Mittel man einsetzen muss und welche Einkommensquellen man in Bezug auf all diese Punkte hat. <\/p>\n<p>Viele Experten best\u00e4tigen, dass die Bedeutung der Definition eines Gesch\u00e4ftsmodells darin liegt, dass es wie eine DNA wirkt, die es Ihnen nicht nur erm\u00f6glicht, zu sehen, wie alles gemacht wird, sondern auch die T\u00fcren f\u00fcr Modifikationen \u00f6ffnet, die es Ihnen erm\u00f6glichen, immer wieder zu polieren, zu ver\u00e4ndern und sogar zu formen. <\/p>\n<p>Ein h\u00e4ufiger Fehler, wenn man \u00fcber diese Modelle spricht, besteht darin, die Idee zu verfestigen und zu sagen, dass es sich nur um eine M\u00f6glichkeit f\u00fcr ein Unternehmen handelt, gro\u00dfe Mengen Geld zu verdienen. Und obwohl es so verstanden werden kann und eine gute Idee ist, geht es dar\u00fcber hinaus.  <\/p>\n<p>Die Gesch\u00e4ftsmodelle, die heute funktionieren, sind diejenigen, die einen Mehrwert f\u00fcr den Kunden schaffen.<\/p>\n<p>Das bedeutet, dass sie ein klares Wertversprechen haben, in der Lage sind, den Kunden zu erreichen, einen Unterschied zu machen und eine starke Bindung zum Kunden aufzubauen, indem sie ihn an sich binden und ihm das Gef\u00fchl geben, etwas Besonderes zu sein.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d1cfd7b\" data-id=\"3d1cfd7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd83a0c elementor-widget elementor-widget-image\" data-id=\"dd83a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas.png\" class=\"attachment-large size-large wp-image-127274\" alt=\"Gesch\u00e4ftsmodell-Leinwand\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas.png 800w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas-300x212.png 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas-768x543.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d719d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d719d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f02664f\" data-id=\"7f02664f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ed796c2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"1ed796c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd8f3af\" data-id=\"fd8f3af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2411a020 elementor-widget elementor-widget-image\" data-id=\"2411a020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/communicating-with-customers-1024x684.jpg\" class=\"attachment-large size-large wp-image-127286\" alt=\"Kommunikation mit Kunden\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/communicating-with-customers-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/communicating-with-customers-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/communicating-with-customers-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/communicating-with-customers-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/communicating-with-customers.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16c4662a\" data-id=\"16c4662a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ee3a2b elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73ee3a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8d9cad elementor-widget elementor-widget-heading\" data-id=\"1a8d9cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kunden sind sehr wichtig f\u00fcr ein Gesch\u00e4ftsmodell!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd2d82a elementor-widget elementor-widget-text-editor\" data-id=\"7fd2d82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Sie sich fragen, wie Sie ein Gesch\u00e4ftsmodell validieren k\u00f6nnen, werden wir Ihnen sagen, dass der richtige Weg dazu darin besteht, Kunden zu haben, die bereit sind, f\u00fcr Ihre Dienstleistung oder Ihr Produkt zu bezahlen.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Wert wird geschaffen, indem man wirklich nahe am Kunden bleibt.<\/p>\n<p>Von Anfang an m\u00fcssen Sie den Weg des Aufbaus enger Beziehungen beschreiten, wobei es von entscheidender Bedeutung ist, herauszufinden, welche Bed\u00fcrfnisse der Kunde hat oder welche Art von Problemen er zu l\u00f6sen hat.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Wenn ein Gesch\u00e4ftsmodell jedoch bereits auf dem Markt ist, kann es ge\u00e4ndert werden.<\/p>\n<p>Experten zufolge ist sie sogar in der Lage, sich st\u00e4ndig zu ver\u00e4ndern.<\/p>\n<p>Es w\u00e4re also ein Fehler, dies als etwas anzusehen, das f\u00fcr das Unternehmen streng sein muss.<\/p>\n<p>Und seien Sie vorsichtig. Es geht nicht darum, sie in ihrer Gesamtheit zu \u00e4ndern, sondern eher darum, \u00c4nderungen oder Variationen vorzunehmen. Auch wenn sie die wichtigsten Punkte ber\u00fchren.<\/p>\n<p>Andernfalls k\u00f6nnte alles, wof\u00fcr das Unternehmen gek\u00e4mpft hat, sehr schnell zusammenbrechen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d2ed8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d2ed8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cdd3958\" data-id=\"5cdd3958\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-662e2b11 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"662e2b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ace961 elementor-widget elementor-widget-heading\" data-id=\"16ace961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Arten von Gesch\u00e4ftsmodellen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc4a1d5 elementor-widget elementor-widget-text-editor\" data-id=\"7cc4a1d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es gibt eine Vielzahl von Gesch\u00e4ftsmodellen, denn f\u00fcr jede Art von Unternehmen, die Ihnen in den Sinn kommt, wurde eines entwickelt. Wir werden jedoch auf einige der wichtigsten eingehen, so dass auch Ihre zu den folgenden geh\u00f6ren k\u00f6nnten:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2be3b70c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2be3b70c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c21734c\" data-id=\"c21734c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13d7ab86 elementor-widget elementor-widget-heading\" data-id=\"13d7ab86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Hersteller<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ab52823\" data-id=\"5ab52823\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670d6463 elementor-widget elementor-widget-video\" data-id=\"670d6463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_C-vGu2mL38&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6509f55f elementor-widget elementor-widget-text-editor\" data-id=\"6509f55f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Aufgabe des Herstellers besteht darin, Rohstoffe in Endprodukte umzuwandeln.  <\/p>\n<p>Diese Produkte k\u00f6nnen direkt an die Kunden verkauft werden oder \u00fcber einen Vermittler, der die Aufgabe \u00fcbernimmt, sie dem Zielpublikum anzubieten.  <\/p>\n<p>Als Beispiele f\u00fcr Hersteller k\u00f6nnen wir die gro\u00dfen Automarken wie Audi, Toyota und andere nennen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ceec6da elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6ceec6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e6ee286 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e6ee286\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c441f41\" data-id=\"4c441f41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c62e52 elementor-widget elementor-widget-heading\" data-id=\"52c62e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Verteiler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16cb9f84\" data-id=\"16cb9f84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22e5c4bb elementor-widget elementor-widget-image\" data-id=\"22e5c4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/keep-in-touch-with-distributors-1024x684.jpg\" class=\"attachment-large size-large wp-image-127298\" alt=\"Bleiben Sie mit den H\u00e4ndlern in Kontakt\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/keep-in-touch-with-distributors-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/keep-in-touch-with-distributors-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/keep-in-touch-with-distributors-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/keep-in-touch-with-distributors-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/keep-in-touch-with-distributors.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-409a039b elementor-widget elementor-widget-text-editor\" data-id=\"409a039b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein H\u00e4ndler kauft Produkte von einem Hersteller und bringt sie \u00fcber Einzelh\u00e4ndler oder direkt auf den Markt. Um mit dem vorherigen Beispiel fortzufahren, k\u00f6nnten wir dann Autoh\u00e4user erw\u00e4hnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f953b44 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f953b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f22cd57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f22cd57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-224fbee\" data-id=\"224fbee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355700dd elementor-widget elementor-widget-heading\" data-id=\"355700dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Einzelh\u00e4ndler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6306db4c\" data-id=\"6306db4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d1d6b8 elementor-widget elementor-widget-image\" data-id=\"25d1d6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/entrepreneur-talking-at-phone-in-shop-1024x680.jpg\" class=\"attachment-large size-large wp-image-127310\" alt=\"Unternehmer, der in einem Gesch\u00e4ft telefoniert\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/entrepreneur-talking-at-phone-in-shop-1024x680.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/entrepreneur-talking-at-phone-in-shop-300x199.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/entrepreneur-talking-at-phone-in-shop-768x510.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/entrepreneur-talking-at-phone-in-shop-1536x1020.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/entrepreneur-talking-at-phone-in-shop.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c10877 elementor-widget elementor-widget-text-editor\" data-id=\"70c10877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie erwirbt die Produkte von einem Vertriebsunternehmen oder einem Gro\u00dfh\u00e4ndler, um sie direkt an ihr Publikum zu verkaufen.<\/p>\n<p>Zu den bekanntesten Beispielen geh\u00f6ren heute Walmart oder Target, um nur einige zu nennen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5079a78 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5079a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4a3784 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4a3784\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4deeecd8\" data-id=\"4deeecd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b4a074 elementor-widget elementor-widget-heading\" data-id=\"50b4a074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Franchisen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57d7ec4b\" data-id=\"57d7ec4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc02e96 elementor-widget elementor-widget-image\" data-id=\"2bc02e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/man-hand-picked-wooden-block-with-store-icons-business-empire-and-franchising-concept-768x511.jpg\" class=\"attachment-medium_large size-medium_large wp-image-127322\" alt=\"Mann handverlesener Holzblock mit Ladensymbolen. Gesch\u00e4ftsimperium und Franchising-Konzept\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/man-hand-picked-wooden-block-with-store-icons-business-empire-and-franchising-concept-768x511.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/man-hand-picked-wooden-block-with-store-icons-business-empire-and-franchising-concept-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/man-hand-picked-wooden-block-with-store-icons-business-empire-and-franchising-concept-1024x681.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/man-hand-picked-wooden-block-with-store-icons-business-empire-and-franchising-concept-1536x1021.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/man-hand-picked-wooden-block-with-store-icons-business-empire-and-franchising-concept.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-42e1a559 elementor-widget elementor-widget-text-editor\" data-id=\"42e1a559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es ist wichtig, klarzustellen, dass ein Franchiseunternehmen entweder als Hersteller, Vertriebsh\u00e4ndler oder Einzelh\u00e4ndler auftreten kann.<\/p>\n<p>Anstatt ein neues Produkt zu entwickeln, nutzt es das Gesch\u00e4ftsmodell und die Marke eines Mutterunternehmens und zahlt Lizenzgeb\u00fchren an dieses.<\/p>\n<p>Zu den bekanntesten Beispielen geh\u00f6ren McDonald&#8217;s und Pizza Hut.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47fc12d elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"47fc12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70077946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70077946\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73d49dda\" data-id=\"73d49dda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5938e00e elementor-widget elementor-widget-heading\" data-id=\"5938e00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Elektronischer Handel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d9eea5d\" data-id=\"2d9eea5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ec3cd elementor-widget elementor-widget-image\" data-id=\"e4ec3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/selective-focus-of-toy-shopping-cart-with-small-carton-boxes-near-laptop-e-commerce-concept-1024x684.jpg\" class=\"attachment-large size-large wp-image-127334\" alt=\"selektiver Fokus von Spielzeug-Einkaufswagen mit kleinen Kartons in der N\u00e4he von Laptop, E-Commerce-Konzept\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/selective-focus-of-toy-shopping-cart-with-small-carton-boxes-near-laptop-e-commerce-concept-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/selective-focus-of-toy-shopping-cart-with-small-carton-boxes-near-laptop-e-commerce-concept-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/selective-focus-of-toy-shopping-cart-with-small-carton-boxes-near-laptop-e-commerce-concept-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/selective-focus-of-toy-shopping-cart-with-small-carton-boxes-near-laptop-e-commerce-concept-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/selective-focus-of-toy-shopping-cart-with-small-carton-boxes-near-laptop-e-commerce-concept.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f987efb elementor-widget elementor-widget-text-editor\" data-id=\"1f987efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie werden auch als Online-Gesch\u00e4ft bezeichnet.<\/p>\n<p>Es handelt sich um eine der Arten von Gesch\u00e4ftsmodellen, die eine Erweiterung des traditionellen Gesch\u00e4ftsmodells darstellen.<\/p>\n<p>Sie verkaufen Ihre Produkte \u00fcber ein Online-Gesch\u00e4ft.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f429dc2 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f429dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3a6e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3a6e62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93c9ebe\" data-id=\"93c9ebe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2257b2 elementor-widget elementor-widget-heading\" data-id=\"c2257b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Freemium-Dienste<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76076a4\" data-id=\"76076a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07c1736 elementor-widget elementor-widget-image\" data-id=\"07c1736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/woman-choosing-subscription-plan-1024x682.jpg\" class=\"attachment-large size-large wp-image-127346\" alt=\"Frau w\u00e4hlt Abonnementplan\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/woman-choosing-subscription-plan-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/woman-choosing-subscription-plan-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/woman-choosing-subscription-plan-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/woman-choosing-subscription-plan-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/woman-choosing-subscription-plan.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-815410e elementor-widget elementor-widget-text-editor\" data-id=\"815410e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Fall bieten die Unternehmen ihre grundlegenden Dienste kostenlos an, w\u00e4hrend sie f\u00fcr ihre erg\u00e4nzenden Dienste einen Aufpreis verlangen.<\/p>\n<p>Sie bieten ihren Kunden mehr als einen Tarif an, je nach den verschiedenen Vorteilen, an denen sie interessiert sein k\u00f6nnten.  <\/p>\n<p>Im Allgemeinen gibt es bei den kostenlosen Anbietern einige Einschr\u00e4nkungen, wie z. B. Werbung oder Speicherplatzbeschr\u00e4nkungen.<\/p>\n<p>W\u00e4hrend der Premium (bezogen auf die kostenpflichtige), erscheinen diese Einschr\u00e4nkungen nicht.<\/p>\n<p>Auch wenn nicht jeder bereit ist, daf\u00fcr zu zahlen, gibt es doch einige, die dar\u00fcber hinausgehen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a4249 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"73a4249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d1878b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d1878b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-531421a\" data-id=\"531421a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d1af5 elementor-widget elementor-widget-heading\" data-id=\"b5d1af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Transaktionserleichterung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3129e5a\" data-id=\"3129e5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e40f77 elementor-widget elementor-widget-image\" data-id=\"3e40f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"643\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/bohemian-dressed-woman-relaxing-in-the-living-room-reading-a-book-1024x823.jpg\" class=\"attachment-large size-large wp-image-127358\" alt=\"Bohemian gekleidete Frau entspannt sich im Wohnzimmer und liest ein Buch\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/bohemian-dressed-woman-relaxing-in-the-living-room-reading-a-book-1024x823.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/bohemian-dressed-woman-relaxing-in-the-living-room-reading-a-book-300x241.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/bohemian-dressed-woman-relaxing-in-the-living-room-reading-a-book-768x617.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/bohemian-dressed-woman-relaxing-in-the-living-room-reading-a-book-1536x1234.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/bohemian-dressed-woman-relaxing-in-the-living-room-reading-a-book.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03bcff elementor-widget elementor-widget-text-editor\" data-id=\"a03bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dabei handelt es sich um ein relativ neues Gesch\u00e4ftsmodell, bei dem das Unternehmen mehr als einen Nischendienstleister hinzuf\u00fcgt und seine Dienste unter seiner eigenen Marke verkauft.<\/p>\n<p>Die Einnahmen werden durch Provisionen erzielt.<\/p>\n<p>Als Beispiele k\u00f6nnen Sie sich Airbnb oder Uber ansehen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464551a elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"464551a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c8646c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c8646c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69f284b\" data-id=\"69f284b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22c41c elementor-widget elementor-widget-heading\" data-id=\"a22c41c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Werbung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bed344e\" data-id=\"bed344e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df517b8 elementor-widget elementor-widget-image\" data-id=\"df517b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/banner-showing-advertising-with-bike-icon-1024x666.jpg\" class=\"attachment-large size-large wp-image-127370\" alt=\"Banner mit Werbung und Fahrradsymbol\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/banner-showing-advertising-with-bike-icon-1024x666.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/banner-showing-advertising-with-bike-icon-300x195.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/banner-showing-advertising-with-bike-icon-768x499.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/banner-showing-advertising-with-bike-icon-1536x998.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/banner-showing-advertising-with-bike-icon.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae15cd5 elementor-widget elementor-widget-text-editor\" data-id=\"ae15cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Arten von Gesch\u00e4ftsmodellen, die in der Werbung eingesetzt werden, haben sich st\u00e4ndig weiterentwickelt.<\/p>\n<p>Es gibt jedoch Unternehmen wie YouTube, die Informationen kostenlos zur Verf\u00fcgung stellen, aber sie sind voll mit Werbung, die vollst\u00e4ndig von ihren Anbietern bezahlt wird.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2502a990 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2502a990\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b342682\" data-id=\"6b342682\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-658eb38e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"658eb38e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-457c2131\" data-id=\"457c2131\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58af1292 elementor-widget elementor-widget-image\" data-id=\"58af1292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Gesch\u00e4ftsmodell-Leinwand\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI3Mjc0LCJ1cmwiOiJodHRwczpcL1wvYmFycmF6YWNhcmxvcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA5XC9CdXNpbmVzcy1Nb2RlbC1DYW52YXMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas.png\" class=\"attachment-large size-large wp-image-127274\" alt=\"Gesch\u00e4ftsmodell-Leinwand\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas.png 800w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas-300x212.png 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/Business-Model-Canvas-768x543.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a355101\" data-id=\"7a355101\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b021a67 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4b021a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eedb4ed elementor-widget elementor-widget-heading\" data-id=\"2eedb4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist das Canvas-Modell?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe3e521 elementor-widget elementor-widget-text-editor\" data-id=\"2fe3e521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Canvas-Gesch\u00e4ftsmodell wird als ein Werkzeug definiert, mit dem Modelle auf vereinfachte Weise analysiert und erstellt werden k\u00f6nnen.<\/p>\n<p>Es wird als eine Leinwand visualisiert, die zwischen den Hauptaspekten, die das Unternehmen betreffen, aufgeteilt ist, und alles dreht sich um das Wertangebot, das Sie anbieten m\u00f6chten.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Es wird \u00fcblicherweise verwendet, wenn Sie eine Idee in ein echtes Projekt umwandeln und das, was Ihnen vorschwebt, in einem Gesch\u00e4ftsmodell festhalten wollen.<\/p>\n<p>Dieses Modell wird im Laufe seiner Entwicklung, mit der Best\u00e4tigung durch die Kunden oder mit dem Auftauchen neuer Ideen ge\u00e4ndert.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Der Ursprung des Canvas-Gesch\u00e4ftsmodells geht auf Dr. Alexander Osterwalder zur\u00fcck, der uns allen nicht nur helfen wollte, neue Wege zu finden, sondern auch zu f\u00f6rdern, um Kundenwert zu schaffen, zu liefern und zu erfassen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bd9828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bd9828\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b238e0\" data-id=\"9b238e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-735d574 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"735d574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c8823 elementor-widget elementor-widget-heading\" data-id=\"f5c8823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie erstellt man ein Business Model Canvas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252538 elementor-widget elementor-widget-text-editor\" data-id=\"4252538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An dieser Stelle werden wir Ihnen helfen, die verschiedenen Segmente des Canvas-Gesch\u00e4ftsmodells zu verstehen, damit Sie Ihr eigenes einfach und schnell erstellen k\u00f6nnen.<\/p>\n<p>Es sind 9, also sollten wir uns an die Arbeit machen:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34f9710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f9710\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00113ce\" data-id=\"00113ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efcb09b elementor-widget elementor-widget-heading\" data-id=\"efcb09b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Marktsegmente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07cafbd\" data-id=\"07cafbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-366da7b elementor-widget elementor-widget-video\" data-id=\"366da7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IP0cUBWTgpY&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-082dc47 elementor-widget elementor-widget-text-editor\" data-id=\"082dc47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dieser erste Block zielt darauf ab, die Gruppen oder Segmente von Menschen oder Entit\u00e4ten zu definieren, die wir mit dem Wertangebot, das wir im n\u00e4chsten Punkt machen werden, erreichen wollen.  <\/p>\n<p>An diesem Punkt setzen wir an, denn sobald die spezifischen Bed\u00fcrfnisse der Zielgruppe bekannt sind, kann der Rest des Gesch\u00e4ftsmodells genau geplant werden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da81e0 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3da81e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5520f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5520f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-baaa2c6\" data-id=\"baaa2c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21beba5 elementor-widget elementor-widget-heading\" data-id=\"21beba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Nutzenversprechen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4af1c5a\" data-id=\"4af1c5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f9e09 elementor-widget elementor-widget-image\" data-id=\"26f9e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/they-value-each-other-s-expertise-1024x682.jpg\" class=\"attachment-large size-large wp-image-127385\" alt=\"Sie sch\u00e4tzen das Fachwissen des jeweils anderen\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/they-value-each-other-s-expertise-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/they-value-each-other-s-expertise-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/they-value-each-other-s-expertise-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/they-value-each-other-s-expertise-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/they-value-each-other-s-expertise.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-394c96a elementor-widget elementor-widget-text-editor\" data-id=\"394c96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Wertversprechen ist nichts anderes als die Reihe von Vorteilen, die das Unternehmen den Kunden bietet, die im ersten Punkt ausgew\u00e4hlt worden sind. Mit anderen Worten, dies ist die Art und Weise, wie das Unternehmen ein Bed\u00fcrfnis eines bestimmten Marktes l\u00f6sen wird. <\/p>\n<p>Denken Sie daran, dass der Nutzen der Grund daf\u00fcr ist, dass sich diese Kundengruppe wiederholt f\u00fcr Ihr Produkt oder Ihre Dienstleistung entscheidet.<\/p>\n<p>Es ist nicht unbedingt notwendig, ein einzigartiges Wertangebot zu haben, aber es ist das, was am meisten empfohlen wird, wenn Sie schnell starten wollen und nicht so viele Konkurrenten haben.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bc7d3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"81bc7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fad90a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fad90a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8abe9fe\" data-id=\"8abe9fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8270bb elementor-widget elementor-widget-heading\" data-id=\"a8270bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Vertriebskan\u00e4le<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-34241a2\" data-id=\"34241a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a0015 elementor-widget elementor-widget-image\" data-id=\"32a0015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/clothing-store-interior-1024x682.jpg\" class=\"attachment-large size-large wp-image-127397\" alt=\"Bekleidungsgesch\u00e4ft innen\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/clothing-store-interior-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/clothing-store-interior-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/clothing-store-interior-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/clothing-store-interior-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/clothing-store-interior.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3561566 elementor-widget elementor-widget-text-editor\" data-id=\"3561566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Block soll analysiert werden, wie ein Unternehmen den im ersten Punkt ausgew\u00e4hlten Kundenmarkt erreichen kann, um ihm das bereits im zweiten Punkt festgelegte Nutzenversprechen zu vermitteln. <\/p>\n<p>Es ist wichtig klarzustellen, dass es verschiedene Arten von Vertriebskan\u00e4len eines Unternehmens geben kann, die von manchen als direkte und indirekte Kan\u00e4le oder als eigene und Partnerkan\u00e4le bezeichnet werden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af659b5 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"af659b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c62356 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c62356\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8fafeb\" data-id=\"d8fafeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc8225 elementor-widget elementor-widget-heading\" data-id=\"ddc8225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Kundenbeziehungen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15ce0a2\" data-id=\"15ce0a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d9e57e elementor-widget elementor-widget-image\" data-id=\"3d9e57e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"539\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/customer-and-tailor-768x539.jpg\" class=\"attachment-medium_large size-medium_large wp-image-127409\" alt=\"Kunde und Schneider\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/customer-and-tailor-768x539.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/customer-and-tailor-300x211.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/customer-and-tailor-1024x719.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/customer-and-tailor-1536x1078.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/customer-and-tailor.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb38f78 elementor-widget elementor-widget-text-editor\" data-id=\"eb38f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dieser Block im Rahmen der Erstellung eines Canvas-Gesch\u00e4ftsmodells hat mit der Art und Weise zu tun, in der das Unternehmen mit den im ersten Punkt definierten Kunden in Beziehung steht. <\/p>\n<p>Die beliebtesten Methoden sind die pers\u00f6nliche Betreuung, die exklusive pers\u00f6nliche Betreuung (pers\u00f6nlicher und intimer als die vorherige), die Selbstbedienung, die automatischen Dienste und andere.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f03711 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5f03711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-226b512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226b512\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93e8a3d\" data-id=\"93e8a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6149cba elementor-widget elementor-widget-heading\" data-id=\"6149cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Einkommensstr\u00f6me<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ec779b\" data-id=\"2ec779b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167b06b elementor-widget elementor-widget-image\" data-id=\"167b06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"538\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/board-showing-the-recent-income-1024x688.jpg\" class=\"attachment-large size-large wp-image-127421\" alt=\"Tafel mit den j\u00fcngsten Einnahmen\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/board-showing-the-recent-income-1024x688.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/board-showing-the-recent-income-300x202.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/board-showing-the-recent-income-768x516.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/board-showing-the-recent-income-1536x1032.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/board-showing-the-recent-income.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb0ac4 elementor-widget elementor-widget-text-editor\" data-id=\"1fb0ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dieser Block stellt die Einnahmen dar, die das Unternehmen in jedem der unter dem ersten Punkt definierten Marktsegmente erzielt. Einige der wichtigsten Beispiele sind die folgenden:<\/p>\n<ul>\n<li>Maklerkosten.<\/li>\n<li>Lizenzen oder Patente.<\/li>\n<li>Darlehen, Miete oder Leasing.<\/li>\n<li>Abonnementgeb\u00fchr.<\/li>\n<li>Benutzungsgeb\u00fchr.<\/li>\n<li>Verkauf von Produkten oder Dienstleistungen.<\/li>\n<\/ul>\n<p>F\u00fcr jede Einnahmequelle kann ein fester (in einer Liste festgelegter) oder ein dynamischer (sich je nach Marktlage \u00e4ndernder) Preismechanismus festgelegt werden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0791e01 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0791e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbc3eda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbc3eda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23415dd\" data-id=\"23415dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea38780 elementor-widget elementor-widget-heading\" data-id=\"ea38780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Wichtige Ressourcen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dff134\" data-id=\"6dff134\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bfc09d elementor-widget elementor-widget-image\" data-id=\"6bfc09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-people-planning-resources-1024x682.jpg\" class=\"attachment-large size-large wp-image-127433\" alt=\"Gesch\u00e4ftsleute planen Ressourcen\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-people-planning-resources-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-people-planning-resources-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-people-planning-resources-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-people-planning-resources-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-people-planning-resources.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ee494 elementor-widget elementor-widget-text-editor\" data-id=\"a3ee494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Fall geht es darum, herauszufinden, welches die wichtigsten Elemente f\u00fcr das Funktionieren des Unternehmens sind.<\/p>\n<p>Schl\u00fcsselressourcen erm\u00f6glichen es, das Wertangebot zu erstellen und anzubieten, M\u00e4rkte zu erreichen, Beziehungen aufzubauen und nat\u00fcrlich Einkommen zu erzielen. <\/p>\n<p>Wir erinnern Sie daran, dass es sich dabei um materielle, geistige (Marken, Patente usw.), menschliche und wirtschaftliche Werte handeln kann.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb3f0a elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9bb3f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ef0660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef0660\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b10ede2\" data-id=\"b10ede2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab26004 elementor-widget elementor-widget-heading\" data-id=\"ab26004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Schl\u00fcsselaktivit\u00e4ten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89c2a12\" data-id=\"89c2a12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0583264 elementor-widget elementor-widget-image\" data-id=\"0583264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-professionals-at-work-1024x682.jpg\" class=\"attachment-large size-large wp-image-127445\" alt=\"Gesch\u00e4ftsleute bei der Arbeit\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-professionals-at-work-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-professionals-at-work-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-professionals-at-work-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-professionals-at-work-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-professionals-at-work.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfa93a elementor-widget elementor-widget-text-editor\" data-id=\"5bfa93a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Fall geht es darum, im Rahmen des Canvas-Gesch\u00e4ftsmodells die wichtigsten Ma\u00dfnahmen zu ermitteln, die in einem Unternehmen durchgef\u00fchrt werden m\u00fcssen, damit das erstellte Modell funktioniert. <\/p>\n<p>Einige der am h\u00e4ufigsten ber\u00fccksichtigten T\u00e4tigkeiten sind Produktion, Probleml\u00f6sung, Plattform\/Netzwerk (im Falle von Technologieunternehmen) und andere.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb53ec elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3bb53ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e06f9f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e06f9f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d79e1\" data-id=\"d6d79e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b63e650 elementor-widget elementor-widget-heading\" data-id=\"b63e650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Wichtige Partnerschaften<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65633a0\" data-id=\"65633a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b9330b elementor-widget elementor-widget-image\" data-id=\"8b9330b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-partners--1024x683.jpg\" class=\"attachment-large size-large wp-image-127457\" alt=\"Gesch\u00e4ftspartner.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-partners--1024x683.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-partners--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-partners--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-partners--1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/business-partners-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2d94a elementor-widget elementor-widget-text-editor\" data-id=\"bd2d94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Block wollen Sie das Netz von Lieferanten und strategischen Partnern spezifizieren, das die Arbeit des Unternehmens unterst\u00fctzen wird. Einige Beispiele, von denen Sie sich Anregungen holen k\u00f6nnen, sind die folgenden:<\/p>\n<ul>\n<li>Kunden-Lieferanten-Beziehungen, die dazu beitragen, die Zuverl\u00e4ssigkeit der Lieferungen zu gew\u00e4hrleisten.<\/li>\n<li>Joint Ventures, die der Schaffung neuer Gesch\u00e4fte dienen.<\/li>\n<li>Coopetition, d.h. strategische Partnerschaften zwischen Unternehmen, die normalerweise miteinander konkurrieren.<\/li>\n<li>Strategische Allianzen zwischen Unternehmen, mit denen Sie nicht im Wettbewerb stehen.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30ff6d elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f30ff6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab63864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab63864\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-deaad5f\" data-id=\"deaad5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5972b45 elementor-widget elementor-widget-heading\" data-id=\"5972b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Kostenstruktur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b27bb26\" data-id=\"b27bb26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1846e5 elementor-widget elementor-widget-image\" data-id=\"c1846e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/businessman-accountant-making-notes-at-report-doing-finances-and-calculate-about-cost-of-investment-1024x682.jpg\" class=\"attachment-large size-large wp-image-127469\" alt=\"Gesch\u00e4ftsmann Buchhalter macht Notizen bei Bericht tun Finanzen und berechnen \u00fcber Kosten f\u00fcr Investitionen\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/businessman-accountant-making-notes-at-report-doing-finances-and-calculate-about-cost-of-investment-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/businessman-accountant-making-notes-at-report-doing-finances-and-calculate-about-cost-of-investment-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/businessman-accountant-making-notes-at-report-doing-finances-and-calculate-about-cost-of-investment-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/businessman-accountant-making-notes-at-report-doing-finances-and-calculate-about-cost-of-investment-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/businessman-accountant-making-notes-at-report-doing-finances-and-calculate-about-cost-of-investment.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae2967 elementor-widget elementor-widget-text-editor\" data-id=\"1ae2967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem letzten Block zur Erstellung eines Canvas-Gesch\u00e4ftsmodells besteht der n\u00e4chste Schritt darin, alle mit der Umsetzung des erstellten Modells verbundenen Kosten zu analysieren.<\/p>\n<p>Mit anderen Worten, es ist notwendig, einige der zuvor untersuchten Bl\u00f6cke in Zahlen umzuwandeln.<\/p>\n<p><span style=\"background-color: transparent;\">Das Canvas-Gesch\u00e4ftsmodell r\u00e4t, dass alle Modelle stets darauf abzielen sollten, ihre Kosten zu senken. Es wird jedoch von zwei Arten gesprochen:<\/span><\/p>\n<ul>\n<li>Das Canvas-Gesch\u00e4ftsmodell, das kostenorientiert ist. In diesem Fall geht es darum, die Kosten an allen m\u00f6glichen Stellen zu senken, um so viel Gewinn wie m\u00f6glich zu erzielen.<\/li>\n<li>Das wertorientierte Canvas-Gesch\u00e4ftsmodell. Hier kommen die Premium-Dienste ins Spiel, bei denen ein hervorragendes Nutzererlebnis Teil des Gesch\u00e4ftsmodells ist. Ein Beispiel daf\u00fcr sind Hotels der gehobenen Klasse, die sich nicht um die Ausgaben f\u00fcr ihre Dienstleistungen k\u00fcmmern.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aab7600 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aab7600\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14ef4ffa\" data-id=\"14ef4ffa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33df58f6 elementor-widget elementor-widget-heading\" data-id=\"33df58f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mehr \u00fcber <b>Business Planning.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33444906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33444906\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43f4b3e5\" data-id=\"43f4b3e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>F\u00fcr viele hat das Canvas-Gesch\u00e4ftsmodell als Struktur gedient, in die sie ihre Ideen mit der Absicht einbringen sollten, sie in ein Gesch\u00e4ftsprojekt zu verwandeln. Und das war die Absicht ihres Sch\u00f6pfers! Lesen Sie weiter, um zu erfahren, was ein Gesch\u00e4ftsmodell ist, welche Bedeutung es hat, welche Arten es gibt und wie man ein Canvas-Modell erstellt. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":127250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[361,649],"tags":[],"class_list":["post-133828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship-de","category-geschaftliche-planung"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/posts\/133828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/comments?post=133828"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/posts\/133828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/media\/127250"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/media?parent=133828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/categories?post=133828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/de\/wp-json\/wp\/v2\/tags?post=133828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}