About me

Welcome to my blog!

You’ll find articles about various business topics focused especially on issues such as family businesses, finance, marketing, entrepreneurship, innovation and business articles with academic focus.

Who is Carlos Barraza?

I’m from Agua Prieta, Sonora, Mexico. Grew up around an enterpreneur family who left their hometown in Chihuhua to settle in the border town of Sonora. At 16 I went to the city of Monterrey to continue my studies in high school.
In 2009 I joined Tecnologico de Monterrey to study the career of Business Administration in International Career mode. There were 5 years of great learning. I learned from teachers with different ideologies and participated in various activities such as sports and dance classes. I obtained the Honors certificate, which is delivered to students who have met high academic requirements of the ITESM. Within that time, I made an exchange program from one year to the city of Pforzheim, Germany. The university of this city gave me the Bachelor of International Marketing. It was a good year to meet wonderful people of different cultures, thoughts and attitudes.

I am an alumni of AIESEC. Having known before the organization, I would have liked to have participated since my early studies. I went to Sao Carlos, Brazil to support a NGO. It was a tough experience but certainly much learning.

I am a passionate about Latin rhythms. One facet that for those who do not know me would doubt my love for Latin dance.

Currently, I am in my stage of developing the family business growth and running up the new project as co-founder of “Liebe Café”. Similarly, I am concluding my online studies, a double degree in Master in Strategic Management of Family Business  by the International Iberoamerican University and the European University Miguel de Cervantes.