Carlos Barraza
Author Archive

Carlos Barraza

Business Administration and International Marketing graduated from Tecnológico de Monterrey & Hochschule Pforzheim. Social Media Institute and Hubspot certified. Entrepreneur and blogger.

Apple
Artículos Académicos

Apple company history dates back to 1976 when Steve Jobs and Steve Wozniak decided to realize the idea of Wozniak. He had designed a machine that was an electronic consumer, so Jobs sought to form a company to sell that machine. Since they had a place to stand, used the

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Mitos del marketing digital
Digital Marketing

1. It’s all about technology. To think that by having a computer, software design and internet access will be solved the Digital Marketing, it is very wrong. The Digital Marketing as the traditional Marketing principles, it requires planning any campaign. Using the head is necessary to bring the process that

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desarrollo de la competitividad
Artículos Académicos

Important points of the Pact for Mexico are about employment and businesses in the country. The development of both is essential for stability and growth. In Mexico SMEs they are an important basis that contribute to development and job creation, but this has been a problem since we have not

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Carlos Barraza
Entrepreneurship

Hi, I’m starting my blog in order to share ideas, thoughts, experiences and other articles on business issues, especially focused on small and medium enterprises. I hope to have posts of interest for those entrepreneurs and / or business owners seeking practical solutions to everyday problems they face. The wonderful

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Qué es una empresa familiar
Family Business

 From experience, I can mention that define what a family business is complex, especially because one of the many problems that exist in family businesses is the lack of an understanding of what they are, and proper allocation of roles, or see where you stand every member of the family

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